There's just something about Ursa Major's healthy, gently-priced, and active-lifestyle-minded products from Vermont that we love. It could be that their refreshingly light but nourishing formulas are, as they describe them, “wildly effective.” It could be that they’ve received accolades from such luminaries as Gwyneth Paltrow and such publications as Vogue and Esquire. Or it could be that they’re just great, in a humble, unassuming sort of way. So what's the story behind this cool brand? Read on for the inside scoop from Emily Doyle, one of its founders.