ellis brooklyn

Not long ago, we received a tip from an unerringly chic, oft-photographed friend who has sent some of the best under-the-radar, soon-to-hit-the-big-time brands our way: “Check out this line of magical lotions. Made in Brooklyn by my friend Bee...you know, the one who writes for The New York Times.” Naturally, we snapped to attention.

Coincidentally, we had just been lamenting the fact that it is nearly impossible to find phthalate-free but truly sophisticated perfumes. Not that there’s anything wrong with essential oils. But, you know, sometimes you want something a little fancier.

Fortunately for us, our unerringly chic friend seems to be psychic, too. Because Bee (as in Bee Shapiro, style columnist for The New York Times and writer for Vogue and Vanity Fair) had enlisted the help of famed perfumer Jerome Epinette (as in the genius behind Byredo and other so-fashionable-it-hurts fragrances) to create two sophisticated, unusual, and non-toxic scents. She then had them expertly blended into a custom-created, light but nourishing body lotion — who doesn’t love multitasking products? — and packaged them in gorgeous recycled glass bottles and FSC-certified boxes. She named the brand Ellis Brooklyn, in honor of her 1-year-old daughter.

The result, in our view, is pure perfection. Phthalate-free, paraben-free, eco-friendly, utterly luxurious perfection. Handmade in small batches. (This perfection does hail from Williamsburg, after all.) And it's already being noticed by in-the-know editors.

Thank you, unerringly chic friend. Keep ‘em coming.