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Bouclème was the very first haircare brand we decided to bring to Ayla. We chose it because curly hair is gorgeous, and it’s especially challenging to care for — so we decided curlies should be the first in line to get hair products that pass our “non-toxic but really works” test. It’s the best line of curl care products we’ve ever seen, and it’s one of the most exciting new hair care brands out there, period.

It can take a good amount of experimentation to get curly hair care just right. We asked Michele Scott-Lynch, the founder of Bouclème, for a curly hair care primer — including guidelines for different types of curls. Our objective? To ensure the experimentation process with Bouclème is shorter, easier, and generates results that are as gorgeous as possible. Check out her tips for nighttime curl care and ways to refresh curls on the second and third day after washing, too.

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