New at Ayla: Sentara Natural Skin Care

Ah, the French. They do have that certain je ne sais quoi, don’t they? The effortlessly chic style. The cool insouciance. And they age so well. Why is that, pray tell? Well, it could be the red wine, or maybe the 35-hour workweek. But we’re starting to think that — at least in the case of Marion... More

Our Brands

Curious about the brands we carry? Here's some information about each one of them. They're all so wonderful that it was hard to limit ourselves to just a few sentences. The Organic Pharmacy This fantastic British company, founded by a homeopathic pharmacist, opened its first shop in London in 20... More

About our shipments

"'About our shipments'? Isn't that a wacky thing to blog about? Have you nothing better to say?" you might ask. Actually, we're quite proud of our shipments. Here are the reasons why: 1) They're full of surprises. We try to use only beautiful and recycled/recyclable or biodegradable materials, a... More

About our testers

Here are some answers to (what we imagine might be) frequently-asked questions about our product testers. Q: Who are these mysterious product testers? A: Here are some quick factoids about these lovely people. 1) They’re real. 2) They’re not beauty junkies, but they take care of themselves a... More

Our Experts

We’re very grateful to the distinguished experts who have contributed their knowledge to Ayla. Here are their bios: as you’ll see, it’s an amazing group, and it’s an honor to be able to share their insider tips with you. THE DERMATOLOGIST’S PERSPECTIVE Macrene Alexiades-Armenakas, MD, PhD Dr... More

Why you should think about what's in your skincare products

Oftentimes, we’ll be careful about what we eat—seeking out natural and organic products and avoiding those with lots of preservatives or artificial ingredients—and assume that the products we put on our skin are safe. But here’s some food for thought: • Up to 60% of your skincare products are absor... More

Our Story

I’ve been obsessed with skincare for a bizarrely long time. I tried to develop my first blockbuster skincare product when I was in the second grade: morning dew, packaged in jam jars, which—when harvested on May 1—would give women a beautiful complexion for life, according to New England colonial l... More