We believe skincare should really work.
So, we handpick the best of the best products (always nasty-ingredient-free) and pair you with an expert guide, who can share personalized tips and recommendations to make sure your skin always looks amazing — from the inside out.
We believe this customized approach is the best (and easiest) way for you to find skincare that works.
Ayla is a name that means many things, but our favorite interpretation of it is “bearer of light.” We strive to make skincare shopping refreshingly easy and pleasantly illuminating. Read on if you'd like to learn more about how we work.
THE PRODUCTS WE CARRY
We don’t overwhelm you with a million products – we’ve carefully chosen the best of the best. Here’s how we choose them:
1. They really work
Every product we carry is among the most effective our team of industry insiders has found. We also take into consideration the opinions of our product testers, top dermatologists and aestheticians, and all the reviews we can get our hands on.
2. They don’t contain questionable ingredients
Up to 60% of what you put on your skin can be absorbed into your bloodstream, so we avoid controversial ingredients because we either know they’re bad for you or suspect they might be. You'll notice that we carry both "clinical" and "natural" brands, because what we really care about is whether or not a product will solve your problems, now how it's marketed. But rest assured that we've scoured every ingredient list.
3. They’re made with care
Behind all of the brands we carry are passionate people who have poured their hearts and souls into the development of these incredibly effective products. We’re huge fans of each and every one of them, and we think they’re fantastic.
OUR GUIDES
Each one of our customers gets their own Ayla Guide: A rigorously-trained skincare expert, educated by top holistic facialist Julia March and nationally recognized dermatologists to provide advice ranging from the right anti-aging, anti-acne moisturizer to the best supplements to address dry, dehydrated skin. Your Guide will work with you on an ongoing basis to make sure your skin always looks its best, and she'll never recommend anything that won't fit with your life (if you're on a budget and only want to use a few different products, she won't push you to get a seven-step regimen). If you want to speak to a Guide before placing your first order on aylabeauty.com, click "Talk To Us" on our home page.
THE INSIDER TIPS WE SHARE
We combine the best products with the best education so that you get even better results. Our professional contributors – selected for their deep expertise and outstanding reputation in their fields – have graciously agreed to share their top skincare tips with us, and they're completely objective (we don't pay them to say anything). Because skin condition is a reflection of one’s physical and emotional health, you'll find that their advice includes nutrition and lifestyle tips, too.
OUR TEAM
We are a small but growing team of women, mostly moms, who are passionate about helping you end the seemingly endless search for skincare that works. We’re also big believers in the connection of beauty with health and well-being, so while we enjoy the occasional (OK, maybe regular) chocolate bar, we try to balance that out with yoga, whole food, laughter, love, and other good things.
Our founder, Dara Kennedy, spent more than ten years working in retail and beauty marketing, product development, and branding before starting Ayla. She holds an AB from Princeton and an MBA from Harvard, and she’s been obsessed with skincare since she was eight years old.
