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New & Noteworthy
Recent additions and favorites on our tightly-edited shelves
Brand Spotlight:

Brand Spotlight:
Fueguia 1833
Fueguia 1833 is an artisanal laboratory that creates limited-edition perfumes using a palette of over 1200 botanical ingredients — some of which have never been used in perfumery before.
The brand is named for the meeting of three figures in Patagonia during an age of scientific exploration, innovation, and botanical and scientific research: a time when curiosity for nature was boundless. Fueguia 1833 is a pioneer in sustainable fragrance production, and it is founder Julian Bedel’s personal tribute to the history, art, music, and nature that distinguish the vibrant culture of South America.
Take a look at our Brand Spotlight, and take some time to look at these beautiful, transporting, incredibly thoughtful creations. We think they’re everything we all need right now.
Shop Fueguia's best sellers
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Every item on our shelves was hand picked by our industry-veteran founder for its healthy ingredients, thoughtful development, and extraordinary results. You can't go wrong.

About Ayla
We think that a great beauty shop shouldn’t just deliver the most effective nontoxic products in the world. It should also deliver the most well-informed, personalized guidance — turning the simple search for a product into an enlightening journey. One that's unique, just like you.
Browse our expert-curated range of the most effective healthy beauty products from around the world: each one was chosen by our very particular founder, Dara, for a specific reason. And if you'd like more direction, our rigorously trained Guides are always delighted to help with thorough recommendations and custom samples. Call, email, or visit us in San Francisco — we can’t wait to meet you. (Speaking of email, you won't want to miss our weekly newsletters: you'll be the first to see what's new and get access to our special offers.)