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Kosas put together a brilliant chart to help you figure out which lipstick and Color & Light palettes (Creme or Pressed) might work best for you. We hope you find it helpful! Feel free to call us if you're torn between shades.

A couple of months ago, when we first met Pedro Català — founder and formulator of TWELVE Beauty — we asked him which product he was most proud of. His answer? “That’s a difficult choice to make, but it has to be the Purifying Cleansing Beauty Cream. I have tried so many different products on the market; some of them are exceptional, but I have never experienced anything like this cleanser.” We agree, so it made sense that our next interview with Pedro should focus on this first step in the TWELVE skincare regimen. Read on to find out what makes it so exceptional.

One of the key products in our founder's skincare routine was whipped up specifically for her sensitive complexion by Marie Veronique herself. “Dara’s Oil” was packaged in hand-labeled bottles that Marie tucked into our inventory shipments from her Berkeley lab from time to time, which Dara would unwrap with a squeal of delight. Now you can use it, too! Learn more about the story behind it — and what's not in it — here.

We adore MyHavtorn and their products, which are fresher, purer, and packed with more sea buckthorn than any others we've tried — so you and your skin enjoy the benefits of this "miracle berry" to the hilt. We get particularly excited when it's harvest time at MyHavtorn and we can get the inside scoop on the year's production. Join us for a peek into the 2017 harvest at the MyHavtorn farm in Bollebygd, Sweden.

We’re always very excited to introduce a new brand to you — even more so when it’s a brand that we’re introducing to the US for the first time; has considerable pent-up demand; and has a founder who’s also the formulator, because then we can ask all kinds of questions. TWELVE Beauty, our latest import from Spain, checks every one of those boxes. Beauty editors have asserted, “What Pedro doesn’t know about natural skincare isn’t worth knowing,” and after Pedro flew in from Valencia for a day to give our team an in-depth training on his products, we could see why. Read on to learn more about Pedro and TWELVE.

Inika's Certified Organic BB Cream & Liquid Foundation both come in 6 shades; Inika's Baked Mineral Foundation comes in 8 shades. How do you choose the right one? We've got you covered. 

Ellis Brooklyn was created by Bee Shapiro, a chic Williamsburg mom who happens to be a style columnist for The New York Times. These sophisticated, multilayered scents, developed in collaboration with the perfumer behind Byredo, take non-toxic fragrance to a new level. When we wanted to get a little Fragrance 101, Bee was the first resource we thought of. Here’s some guidance to help you find the perfect scent, along with an inside peek at her scent creation process and what we can expect to see next.

We’re delighted to be the first and only San Francisco retailer for May Lindstrom, the much-swooned-over line of gourmand skin treats. May relies upon her training as a chef, her careful study of skin-healing ingredients, and her own love of indulgent rituals to handcraft gorgeous and transformative skincare products. These remarkable, luxurious formulas make skincare not only results-oriented, but also truly pleasurable. Read on to learn the story behind this unique line of products.

We are beside ourselves with excitement Reverie’s MARE Mediterranean Sea Mist, which in our view is the best salt spray out there. It’s multi-tasking, foolproof, smells amazing, and even comes in an adorable travel size – which you’ll need, because you’ll fall so deeply in love with this texturizing, chic-hair-making marvel that you’ll never want to be without it. We spoke with MARE’s thoughtful and lovely creator, hair stylist Garrett Markenson, about the story behind it and his top styling tips. 

Olio E Osso is a small, Portland-based company that makes beautifully simple and versatile skincare and makeup products. Their Balm is their hero product, and we can see why: everyone, from celebrities to pro athletes to beauty junkies, wants to collect them all. Olio E Osso’s founder, Paola Lamorticella, has been the go-to makeup artist and stylist for top athletes for the past 25 years. Here, she shares application tips for the balms along with various secrets about her fascinating life.

Katharine Phillips L’Heureux started Kahina after a trip to Morocco, where she learned that argan oil, rich in vitamin E, antioxidants, and essential fatty acids, has great calming, hydrating, anti-aging effects. We’ve been fans of Kahina since its beginning, when facialist Julia March first told us of their organic argan oil (which we think is the very best on the market). Kahina’s story is a rich one, and we love the team behind these beautiful products, so we asked Katharine to share more of their story — and some of the secrets behind their new products — with you.

Marie Veronique is one of our most beloved brands; Kristina Holey is one of the most celebrated facialists in the country. Anything they do together is bound to be extraordinary. When we heard they were collaborating on a set of skincare serums that would address skin barrier malfunction — key to solving issues like perioral dermatitis, rosacea, and adult acne, as well as generally sensitive, unbalanced skin — we immediately thought, “Oooooh!” and started pestering them for more info. Read on for interesting tidbits and key tips to getting the most out of these wonder-formulas.

Luzern Labs has been one of our founder's favorite skincare brands since 2003, and it's beloved by our team and customers at Ayla. If you've tried their products before, you already know why: these clean, efficacious, small-batch, cold-processed formulas speak for themselves. Luzern has a unique story that isn't frequently told, so we asked Jen Herbert-Coste, one of its founders, to tell us just what makes these products so spectacular.

Uma produces its 100% organic oils and essential oils on its centuries-old family farm in India, blending them according to Ayurvedic principles that have been passed down through generations of royal physicians. This brand has serious credentials. The result: purity, safety, and efficacy beyond compare. Read about their fascinating story in our interview with Uma’s founder, the lovely Shrankhla Holocek.

There's just something about Ursa Major's healthy, gently-priced, and active-lifestyle-minded products from Vermont that we love. It could be that their refreshingly light but nourishing formulas are, as they describe them, “wildly effective.”  It could be that they’ve received accolades from such luminaries as Gwyneth Paltrow and such publications as Vogue and Esquire. Or it could be that they’re just great, in a humble, unassuming sort of way. So what's the story behind this cool brand? Read on for the inside scoop from Emily Doyle, one of its founders.

As you may or may not know, we adore MyHavtorn and their products, which are fresher, purer, and packed with more sea buckthorn than any others we've tried — so you and your skin enjoy the benefits of this "miracle berry" to the hilt. Want to know more about these berries and how they're grown? Join us for a closer look at the MyHavtorn farm in Sweden.

If we had to pick one single reason for our love of hairstylist Garrett Markenson’s Reverie product line, it would be this: it actually inspires you to love your hair. These flexible, foolproof products invite experimentation and what we think of as "hair empowerment." Read on to learn more about Garrett's philosophy.

Marie-Veronique Nadeau and her eponymous skincare line have been on our radar for some time. But it wasn’t until someone described her as a “mad scientist with a heart of gold” that we really sat up and paid attention to this wonderful little brand from Berkeley. (Is there anything more intriguing than all of those things put together?) Check out our entertaining and informative interview with Marie herself.

M Picaut recently introduced a new product, Hydra Miracle Serum, which has quickly become one of our favorites. Read on to find out how Mette came up with the idea and hear how she uses it to help her skin transition from the cold Swedish winter to long, warm summer days.

We didn’t know much about Bach flower essences before we stumbled upon Les Fleurs de Bach during a recent trip to Paris, but now that we do, we just have to tell you about them.

M Picaut is one of the best selling skincare brands in Sweden. Sea buckthorn lovers, take note: this beautiful line of non-toxic products combines it, and other great botanical extracts, with a heaping scoop of peptides for serious anti-aging power. Would you expect anything less of a brand created by a former model with extensive training in both nursing and Traditional Chinese Medicine?

Bouclème was the very first haircare brand we decided to bring to Ayla. We chose it because curly hair is gorgeous, and it’s especially challenging to care for — so we decided curlies should be the first in line to get hair products that pass our “non-toxic but really works” test. It’s the best line of curl care products we’ve ever seen, and it’s one of the most exciting new hair care brands out there, period.

Did you know that Bottega Organica, the Italian company that’s devoted to breakthrough science and organic products, has two farms? It’s true. In addition to their pristine farm in Liguria, they have an equally gorgeous and pesticide-free farm in upstate New York. Yeah, we wish we could collect organic farm oases like that, too. So we asked for photos and details so that we could live vicariously through them.

Not long ago, we received a tip from an unerringly chic, oft-photographed friend who has sent some of the best under-the-radar, soon-to-hit-the-big-time brands our way: “Check out this line of magical lotions. Made in Brooklyn by my friend Bee...you know, the one who writes for The New York Times.” Naturally, we snapped to attention.

We learned about this hyaluronic acid-infused skincare brand from our super-chic, uber-cool friend, Elizabeth Jeffer (the founder of the fantastic Roztayger, which we like to think of as the Ayla of handbags). Every time she goes to Fashion Week in Paris to find the next season’s best accessories, she makes a special trip to the revered CityPharma to stock up on BioRecept, a tip that was whispered to her by Paris fashion insiders who can’t get enough of the stuff. 

We were delighted to be selected as the first online retailer in the US (and one of the few retailers, period) to carry MyHavtorn's sea buckthorn-infused organic skin care products. Why are we such ardent fans of MyHavtorn? Let us count the ways.

Why do we love Vintner’s Daughter Active Botanical Serum so much? Well, we refuse to compromise — and we found a kindred spirit in this product’s creator, April Gargiulo.

There are some skin situations where one has to bring in the big guns: Dark circles. Acne. Rosacea. Sun damage from years of summers spent in search of a savage tan (if you remember David Hasselhoff’s heyday, you know what we’re talking about). That’s why we've brought Medik8 to you from the UK, where it’s known as the “Green Cosmeceutical” brand for its use of technology and packaging that are kinder to the planet.

How's this for exciting:

The Organic Pharmacy has launched Glamour Food, a line of affordably priced natural skincare products — all under $30 — that are packed with food grade ingredients, with a particular focus on antioxidant-rich cocoa and berry extracts. As The Organic Pharmacy puts it, it’s “skincare so pure, it’s good enough to eat.”

We were delighted to be selected as the first US retailer of S5, a line of certified organic cosmeceuticals from the UK. These natural and organic skincare products represent everything that we look for in the products we carry: They truly deliver excellent results, they don’t contain controversial ingredients like parabens and phthalates, and they’ve been crafted with care by a small team of experts – the award-winning development team behind Nude Skincare – whom we greatly admire.

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