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Pedro Català — founder and formulator of TWELVE Beauty — is one of the most thoroughly educated founder-formulators we know; he has not only a pharmacy degree, but also a PhD in Natural Product Formulation. As one beauty editor put it, "What Pedro doesn't know about natural product formulation isn't worth knowing." In this interview with Pedro, we focus on toners: why do you need them, and what should you look for in a toner? As always, he's got answers.

A couple of months ago, when we first met Pedro Català — founder and formulator of TWELVE Beauty — we asked him which product he was most proud of. His answer? “That’s a difficult choice to make, but it has to be the Purifying Cleansing Beauty Cream. I have tried so many different products on the market; some of them are exceptional, but I have never experienced anything like this cleanser.” We agree, so it made sense that our next interview with Pedro should focus on this first step in the TWELVE skincare regimen. Read on to find out what makes it so exceptional.

We’re always very excited to introduce a new brand to you — even more so when it’s a brand that we’re introducing to the US for the first time; has considerable pent-up demand; and has a founder who’s also the formulator, because then we can ask all kinds of questions. TWELVE Beauty, our latest import from Spain, checks every one of those boxes. Beauty editors have asserted, “What Pedro doesn’t know about natural skincare isn’t worth knowing,” and after Pedro flew in from Valencia for a day to give our team an in-depth training on his products, we could see why. Read on to learn more about Pedro and TWELVE.