Voya skincare

There’s just something about seaweed. Given its powerful detoxifying, anti-aging, re-mineralizing, circulation-boosting, and anti-inflammatory properties, it may be one of the most promising botanicals out there as far as skincare is concerned.

So, we set out to find the best natural seaweed products in the world. And, as luck would have it, we stumbled upon them in Ireland. Specifically, in Strandhill, County Sligo, where seaweed baths first opened in 1912.

VOYA, a small, family owned company, carefully and sustainably hand-harvests wild seaweed from protected coastline on Ireland's West Coast — some of the most unpolluted waters on Earth. They dehydrate the seaweed within 2 hours for full potency, then blend it with pure organic extracts to make certified organic, seaweed-infused products that really work. That’s some serious devotion.

The products, which (unlike many wannabes) are all packed with a whopping amount of seaweed, are seriously amazing as a result. Example: Lazy Days, VOYA's bestselling detox bath, is literally a box of seaweed with a bit of salt sprinkled in. Just sitting in a hot bath for 30 minutes with that bag of seaweed will make you sweat as though you're in a Bikram yoga class. You'll end up feeling as though you've just run a marathon — in the best way. And yes, it's all because of that pure and powerful seaweed. You can use the bath for three consecutive days, then use the leftover seaweed as fertilizer in your organic garden. It's been used by VOYA's family, the Waltons, to grow champion vegetables in Ireland. We've seen photographs of these vegetables, by the way. They're massive.

VOYA is also committed to avoiding questionable ingredients in their formulas (GMOs, artificial colors and fragrances, parabens, sulfates, propylene glycol, phthalates, PEGs, and dioxins are on their "never" list along with several other no-nos) and uses an innovative step process to stabilize their products, combining natural preservatives for a better effect in a safer formula.

And you'll also be pleased to know that VOYA has a strict ethical and environmental policy that includes not only their sustainable harvesting approach, but also earth-friendly packaging (all recycled, recyclable, or biodegradable materials), independent organic certification, strong opposition to animal testing, and leadership of ECOPACT, a new initiative designed to ensure the widespread introduction of environmentally responsible and sustainable development of seaweed resources.

Can you blame us for falling head over heels for this company? We’re very excited to have been the first US retailer for VOYA, which can only be found elsewhere at high-end spas like Canyon Ranch and the Ritz-Carlton. Click here to shop the VOYA collection.