Fun with Color Inside Our Brands

Inika Foundation Shade Finder

We think everyone should try Inika's foundation products! Please use the images and video below to help you find the best shade.

BB CREAM & LIQUID FOUNDATION

Inika's Certified Organic BB Cream & Liquid Foundation both come in 6 shades. Use the chart below to guide you; if you need more help, email us at help@aylabeauty.com with a photo and we'll send you our suggestions. You can also order two shades of your choice through our Custom Sample Service or order an Inika Trial Pack (the Trial Packs include the Liquid Foundation, not the BB Cream, but the shades are exactly the same).

Inika Liquid Shade Finder

  

BAKED MINERAL FOUNDATION

We love these baked mineral foundations, which are Inika's version of the pressed powder — baking the powder on a terracotta tile allows them to avoid the less than desirable ingredients that are sometimes added to pressed powders to prevent them from crumbling. 
To choose your color, use the guide below. You can also order one of Inika's Trial Packs; each one includes two shades of their loose powder foundation, and those shades are exactly the same as those of the Baked Mineral Foundation. (In case you were curious, we do have some of those in stock at our studio, so if you fall in love with the loose powder, just let us know and we'll show you how to order it. We just prefer the portability, ease, and minimized powder mess of the Baked version.)

Inika Powder Shade Finder

 

 

Want to know how to test your powder color? Check out this video from Australian makeup artist Emmily Banks — she provides some helpful tips (in an adorable accent).

 

You May Also like

Inside Our Brands

Orcé Cosmetics: Foundation, Setting Powder, and Perfecting Makeup Sponge for a flawless finish

Yu-Chen Shih created Orcé to celebrate a broader range of Asian skin tones with specific makeup shades that weren't offered by other beauty brands. Its Come Closer Foundation also works across a number of non-Asian skin tones and, in the...
Inside Our Brands

The story behind Dara's Water

Our founder, Dara, had been looking for a cleansing water that could easily clean every (truly, every) skin type for over ten years. To our delight, TWELVE founder Dr. Pedro Catalá created Dara’s Water: everything we’d been looking for, and more. 
All About Skin

Skin cleansing: why and how should we wash our faces?

Dara asks Dr. Pedro Catalá, founder and master formulator for TWELVE Beauty, all about cleansing: why is it necessary, what makes a good cleanser, and what type of cleanser is best?