San Francisco Studio & Virtual Events

Our SF Studio and virtual events are not to be missed!

Ayla party 

September 17-22, 2023: Dr. Pedro Catalá visits us from Spain

We became the first US retailer for TWELVE Beauty six years ago, and this Spanish brand’s formulas have since become some of our most adored. Also adored: TWELVE’s founder, Dr. Pedro Catalá, whose impeccable credentials and clever sense of humor make him one of our most popular visitors.

We’re thrilled to announce that Pedro’s coming back for a visit this fall! You'll find information about all of our events with Pedro below. And yes, you can sign up for all the Pedro events and a consultation. We would, if we were in your shoes. (Feel free to invite others to join you, too. We love making new friends.)

Thank you all, near and far, for being part of this community — and for inspiring experts like Pedro to keep coming back to see you. 


Sunday, 9/17 from 5-6pm: SF Botanical Garden Tour
Given Pedro's background in botany and ability to apply his knowledge to skincare, we couldn't think of anyone we'd rather have guiding us through San Francisco's beautiful Botanical Garden. Please let us know you're coming by signing up here; we'll send you a follow-up email to let you know where to find us. We'll also bring a TWELVE-inspired gift for everyone who joins us that day.                         
Important note: please reserve your own ticket for admission to the garden itself here. It's free of charge for San Francisco residents!

Tuesday, 9/19 from 6-7pm: Ingredient-Deciphering Masterclass
One of the things we love most about Pedro is that he is refreshingly opinionated about what makes good skincare. Join us at 1825 Bush St to learn from the best: Pedro will teach you how to decipher an ingredient list, what to look for, and what to avoid. Be prepared for hilariously catty comments as he eviscerates the ingredient lists of popular products on the market (disguised, of course).
Reserve your spot here. Your $20 workshop fee can be applied to any purchase you make that day. Pedro will also be offering a sweet gift with purchase for you that day only; we'll be offering great wine and non-alcoholic cocktails.

Friday, 9/22 from 5:30-6:30pm: Formulation Masterclass
If you follow us on Instagram and watch our Stories, you may recall seeing videos of us all wearing hairnets and mixing up potions with Dr. Pedro Catalá during his prior visits. We’re thrilled to announce that he’s holding another formulation masterclass — and this time, you’ll be mixing up emulsions (lotions/creams) with Pedro and sprinkling in pigments to create your own Glow Island.
Reserve your spot here. Your $20 workshop fee can be applied to any purchase you make that day; you'll also leave with a jar of your own skincare creation. We'll be offering great wine, non-alcoholic cocktails, hairnets, and lots of good cheer to get your weekend started.

Throughout the week: Individual Consultations with Pedro
An excellent opportunity to get this brilliant formulator’s perspective on the products you’re using, the ones you’re curious about, and what you should be looking for in the formulas you put on your skin. The $10 booking fee can be applied to any purchases made the day of your appointment.
Sign up for a consultation in person at 1825 Bush Street here.
*VIRTUAL OPTION: Sign up for a virtual consultation with Pedro here.


September 28, 2023: Gua Sha Masterclass with Erica Randlett

We're thrilled that Erica Randlett will be visiting us the week after Pedro is here! Please join us on the evening of Thursday, September 28: we'll offer a Gua Sha masterclass with Erica Randlett, the marvelous holistic esthetician who's flying in from the Berkshires for a residency at Ayla. Erica was the first person to tell us about Gua Sha years ago, and she's a true master. In this class, Erica will show us how to best use the Nephrite Jade Gua Sha Tool from Lanshin.
Reserve your spot at Erica's in-person masterclass here. $25 of your $50 masterclass fee can be applied to any purchase you make at Ayla that day; if you don't have this particular Gua Sha tool, you can buy one from us the day of the masterclass.

Want to know what else is coming up? Email to get on our Sunday newsletter list, and you'll be the first to hear from us when we hold our next event.