Lengthening, lifting mascara with a weightless feel / .28 oz

Inika’s Long Lash Vegan Mascara is starting to generate a lot of excitement, and it's no wonder: who isn’t looking for a gentle-on-the-eyes, questionable-ingredient-free mascara that actually seems to be, well, doing something?

We feel your pain. That’s why we only carry two mascaras right now. But you know what? They’re both pretty great — and this one, in particular, is a marvel.

For starters, Inika Long Lash truly does lengthen and lift lashes. Part of what seems to make it work so well is the brush, which can easily wiggle into the edge of your lashes and provide the perfect coat with each application. But the vegan, sensitive-eyes-friendly formula, enriched with nourishing Vitamin E, Magnolia Bark Extract, and Sunflower Oil, clearly helps make the magic: it feels light and natural, doesn’t rub off, doesn’t clump, and doesn’t leave you with the dreaded raccoon look at the end of the day.

And it’s eminently buildable. Even one coat looks lovely, but two truly make the eyes pop, and three coats will land you squarely in the “dramatic lashes” category.

Certified Vegan, Halal, and Cruelty Free.