Natural lash-boosting serum with castor oil / 0.17 oz
Plume’s Natural Lash & Brow Enhancing Serum popped up on our radar when three high-profile beauty insiders told us the same thing, in exactly the same stance (leaning over the lunch/coffee/tea table, as though revealing something that must not be shared, lest everyone else buy up all of this magical product): “That Plume stuff? It really works. REALLY WORKS.” So we gave it to another beauty insider — known for being critical — for another data point.
Her response? “Yowza. Am I dating myself using that term? This stuff actually works!!” That was all we needed to hear. And the story checks out: 95% of the women in Plume’s tests reported increased lash length or density. Results are noticeable in about 17 days, with the best results visible between 60-90 days — about the length of time that a tube will last. On brows, results can range from great for some people to a little ho-hum for others, like our tester. (In all fairness, she was hoping to look like Cara Delevingne overnight.) But the visible results on lashes make it worth every penny.
This thin, clear-drying serum is unlike most other castor oil-based products in its lightness, gentleness, and lack of greasiness — which makes it appropriate for use under makeup and on brows during the day. In addition to soothing aloe and castor oil, a standby in many natural hair growth serums, Plume features Coleus Forskohlii root oil. This unusual ingredient is what takes things to new heights in addition to the formula’s blend of keratin-production-supporting botanicals like watercress and Indian cress. The magical mixture helps lashes grow longer and stronger, so they won’t fall out as often, either.
All this without parabens, sulfates, phthalates, hormones and prostaglandins, artificial fragrances, artificial dyes, gluten, or toxic ingredients of any kind. If your lashes (in your view) are lacking, you’ve got to try it.
How to Use
- Organic castor oil is full of omega fatty acids & proteins crucial for hair and lash enhancement; has anti-bacterial and anti-fungal properties
- Coleus Forskohlii Root Oil maximizes effects of other botanicals, works synergytisically with castor oil
- Vitamin E is a potent anti-oxidant
- Honey extract is a powerful humectant, anti-microbial, anti-irritant
- Watercress supports keratin production
- Indian cress supports keratin production
- Coltsfoot flower & yarrow flower support hair thickness
- Peruvian Quina Bark Extract contains the alkaloid “quinine” and supports hair longevity
Organic Aloe Barbadensis Leaf Juice, Organic Ricinus Communis (Castor) Seed Oil, Tussilago Farfara (Coltsfoot) Flower Extract, Achillea Millefolium (Yarrow) Extract, Cinchona Succirubra Bark Extract, Water, Tocopheryl Acetate (Vitamin E), Glycerin, Honey Extract, Prunus Amygdalus (Sweet Almond) Oil, Sucrose Laurate, Sodium Stearoyl Lactylate, Nasturtium Officinale (Watercress) Extract, Tropaeolium Majus (Indian Cress) Extract, Xanthan Gum, Coleus Forskohlii Root Oil, Carya Ovata (Hickory) Bark Extract.
Organic Aloe Barbadensis Leaf Juice, Organic Ricinus Communis (Castor) Seed Oil, Tussilago Farfar...
“Plume is legit; it WORKS. This product didn’t sting or irritate my eyes at all, and within 4 weeks, I saw amazing results. I really wish I had taken a 'before' picture for you! My lashes are much longer and definitely fuller; I will absolutely continue to use this product. And, because Plume is totally natural, you can use it while pregnant or nursing.”
Jessica Morse, Bare Beauty