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New & Noteworthy
Recent additions and favorites on our tightly-edited shelves
Brand Spotlight:
Brand Spotlight:
de Mamiel
de Mamiel was added to our shelves at just the right time. There is nothing quite like this line of products: while others might describe the process of approaching one's skincare like a holistic ritual, these simply walk the walk, gently shifting your mindset from the moment you open them.
Created by a skincare therapist who brings serious training in both aromatherapy and Traditional Chinese Medicine to the clinic table, these are products that have not been designed in the usual way — and their results are so much better for it. Every batch of de Mamiel products we sell passes through creator Annee de Mamiel's hands, and somehow, that's palpable. Learn more about her fascinating approach to skincare on our blog.
Shop de Mamiel's best sellers
About Ayla
We think that a great beauty shop shouldn’t just deliver the most effective nontoxic products in the world. It should also deliver the most well-informed, personalized guidance — turning the simple search for a product into an enlightening journey. One that's unique, just like you.
Browse our expert-curated range of the most effective healthy beauty products from around the world: each one was chosen by our very particular founder, Dara, for a specific reason. And if you'd like more direction, our rigorously trained Guides are always delighted to help with thorough recommendations and custom samples. Call, email, or visit us in San Francisco — we can’t wait to meet you. (Speaking of email, you won't want to miss our weekly newsletters: you'll be the first to see what's new and get access to our special offers.)
"Wow. You weren't kidding...I feel like some hyperpigmentation right below my eyes is already fading and my neck is firmer. These are two problem areas that I'd largely given up on, so I'm pretty shocked to see a difference. It feels so light and hydrating, too."
Andrea F.
“I have tried many, many, many retinol products. Most of them caused redness, the worst caused peeling, and the best I could get was little to no benefit. I had nearly given up hope until I tried the Sea Retinal...my skin is glowy and my skin tone is even. I have also noticed that my skin is softer and generally less reactive. Amazing!!!"
Kristin R.
"The difference in my skin must be seen to be believed. Having never used oil on my face I wasn't sure what to expect with Dara's Oil, but I wouldn't return to a cream moisturizer for anything. This oil is light, penetrating, and not greasy."
Jill
"I ordered one on the day it came out. Then a couple weeks later, ordered another because I was already freaking out that something so good would sell out immediately and take a while to restock. It's the best all-around cleanser I've used."
Olympia T.
"Whoa. This is not your usual bath product. I was skeptical about how a sea soak could detoxify, until I found myself sweating in the tub and then feeling deeply relaxed, yet rejuvenated, afterwards. Whatever magic is happening here, I’ll take it."
Jill R.
"In all honesty, this serum has changed my COVID nurse skin. It instantly rehydrates, plumps tissue, decreases redness, increases elasticity, and leaves a subtle glow...friends and co-workers have positively commented on the change in my skin."
Karen W.
"I tried a lot of natural shampoo and finally found my holy grail. Bonus points, the scent of this shampoo is divine, so much so it enriches my shampooing experience."
Claire
"I hadn't gotten a good night's sleep in over two weeks and was at my wits' end. I kept waking up after 4-5 hours and unable to get back to sleep. Last night I took the sleep tonic and stress tonic with water before bed. I slept deeply and awoke feeling refreshed and full of energy!"
Andrew
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Makeup Trends for Winter 2024-2025
