Amino acid- and prebiotic-rich shampoo that hydrates and plumps each strand / 10.1 oz

TWELVE Beauty Prebiotic Natural Shine Shampoo, along with the Conditioner, marks this beloved brand’s first foray into hair care — and we couldn’t be more excited about this development.

Known for its sensitive-skin-friendly formulas, TWELVE dazzled many of its fans with its hair-health-boosting Scalp Cure; after that, it was only natural for its master formulator, Dr. Pedro Catalá, to create a shampoo. This one is one of those Goldilocks formulas that’s hydrating, but not heavy; it’s also volumizing, but not drying.

While Pedro won’t reveal ALL of his secrets, he explains that some of it can be explained by his use of hyaluronic acid at a low pH, combined with rice proteins: this combination creates an antistatic effect that helps keep hair full while, importantly, still feeling clean. At the same time, amino acids strengthen and repair damaged locks, oat extract soothes and calms the scalp, and inulin nourishes the scalp’s microbiome for optimal health.

And, because Pedro wanted you to have a luxurious shampoo experience, the formula is scented with the German iris fragrance you’ll remember from the Great Barrier Relief Hand Cream and Antioxidant Burst Shower Gel. And it’s thoughtfully packaged in a 100% post consumer recycled aluminum bottle that you won’t have to worry about dropping in your shower.

Here’s what Pedro says about the Prebiotic Natural Shine Shampoo: “The idea behind this formula was to create the most hydrating and hair fiber-friendly shampoo ever. As a natural formulator, I believe hair cleansing products need a much deeper understanding of their true function. With this in mind, I carefully tested all green surfactants available until deciding on the three best ones, in my opinion. Then, I embarked on combining them with the very latest developments in natural hair science, especially molecules with conditioning benefits. The result is a blend of key actives that will help you to achieve your healthy hair goals.”

Read more about the development of TWELVE hair care in Dara’s interview with Pedro on our blog.