We believe in going deep.

We search the globe to find you the best healthy beauty products.

We really get to know the people, the science, and the safety behind them.

And, importantly, we really get to know you. Not through an algorithm, but through our team of very special Guides. Because great service matters — and here, so do you.

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We search the globe to find you the best healthy beauty products.

We really get to know the people, the science, and the safety behind them.

And, importantly, we really get to know you. Not through an algorithm, but through our team of very special Guides. Because great service matters — and here, so do you.

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New & Noteworthy

Recent additions and favorites on our tightly-edited shelves

Brand spotlight:

Brand spotlight:

Les Fleurs de Bach

Bach flower essences were originally developed in the 1930s by Edward Bach, a revered British doctor, homeopath, and bacteriologist who believed that physical illnesses are often related to mental imbalances. Bach flower remedies are used worldwide to help balance emotions, thus allowing the body and mind to focus on healing themselves.
But the Parisian team at Les Fleurs de Bach was dispirited by the decline they saw in the efficacy of most producers’ Bach flower essences. So, led by the chairman of the international Bach Flowers Guild, they devoted themselves to preparing the essences in strict accordance with Dr. Bach’s original method. The result is a set of essences that, when put in the company’s elixirs and body care products, is phenomenally powerful. We were delighted to be chosen as Les Fleurs de Bach’s exclusive US retailer; find out why we love them so much on our blog, and learn more about our personal consultations here.

Just browsing?

Every item on our shelves was hand picked by our industry-veteran founder for its healthy ingredients, thoughtful development, and extraordinary results. You can't go wrong.

About Ayla

We think that a great beauty shop shouldn’t just deliver the most effective nontoxic products in the world. It should also deliver the most well-informed, personalized guidance — turning the simple search for a product into an enlightening journey. One that's unique, just like you.

Browse our expert-curated range of the most effective healthy beauty products from around the world: each one was chosen by our very particular founder, Dara, for a specific reason. And if you'd like more direction, our rigorously trained Guides are always delighted to help with thorough recommendations and custom samples. Call, email, or visit us in San Francisco — we can’t wait to meet you. (We throw great parties and COVID-friendly virtual events, too.)

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"The difference in my skin from April 2018 to now must be seen to be believed. Having never used oil on my face I wasn't sure what to expect with Dara's Oil, but I wouldn't return to a cream moisturizer for anything. This oil is light, penetrating, and not greasy."

Jill

"I've been using it for a month as a moisturizer/serum in one and it's fantastic. My skin is smooth, soft, and bright — no dryness at all. I'm loving it!"

Nora

"Whoa. This is not your usual bath product. I was skeptical about how a sea soak could detoxify, until I found myself sweating in the tub and then feeling deeply relaxed, yet rejuvenated, afterwards. Whatever magic is happening here, I’ll take it."

Jill R.

"The BioRecept Total Lift Eclat serum works wonders on me. I may have described the effect to someone as 'It's like magical unicorns were nuzzling pixie dust into my face overnight.'"

Rae

"I hadn't gotten a good night's sleep in over two weeks and was at my wits' end. I kept waking up after 4-5 hours and unable to get back to sleep. Last night I took the sleep tonic and stress tonic with water before bed. I slept deeply and awoke feeling refreshed and full of energy!"

Andrew

“I'm beyond hooked on Boucleme! It's far superior to anything I've used before. I went out with friends the first night after using it and they asked what I had done differently with my hair! Said it looked amazing.”

Katie

"I have tried so many concealers (I'm 62), and this one is amazing. It doesn't sit in fine lines like most do, even my previous $300 concealer. I have real dark circles under my eyes, and now they are not noticeable. My eyes are less puffy, too!"

Xenia

Dive deep with our blog

Letters from Dara

On Bach Flowers and 2020

For some time, I’ve been thinking that the world of beauty and wellness needs to place greater emphasis on the health of our minds and spirits. I’ve been thinking about this since before I started Ayla, actually: it was one...
Body & Mind

Mental health during the pandemic and how self-care fits in: a psychologist's perspective

Chandler Chang, PhD, is the Founder & Clinical Director of Therapy Lab, a California practice that offers science-based teletherapy from the comfort of home. You may have heard about Dr. Chang in the LA Times or on Cheddar TV; our...