Our favorite face oil

Light, calming nourishment for all
(even the most sensitive), made
just for us by Marie Veronique —

Dara's Oil is one of the most
beautifully balanced, soothing,
& all-around excellent moisturizers
on our shelves.

Check it out See our other exclusives Learn why Marie loves it

Light, calming nourishment for all
(even the most sensitive), made
just for us by Marie Veronique —

Dara's Oil is one of the most
beautifully balanced, soothing,
& all-around excellent moisturizers
on our shelves.

Our hyper- pigmentation heroine

A product inspired by the resilience & interconnectedness of the natural world —
and everything you've told us you're
looking for.

(We've been paying attention.)

Learn & shop Meet the DK collection Meet our partner for good

A product inspired by the resilience & interconnectedness of the natural world —
and everything you've told us you're
looking for.

(We've been paying attention.)

We believe in going deep.

We search the globe to find you the best healthy beauty products.

We really get to know the people, the science, and the safety behind them.

And, importantly, we really get to know you. Not through an algorithm, but through our team of very special Guides. Because great service matters — and here, so do you.

Shop our Favorites Consult our Guides Visit us in SF!

We search the globe to find you the best healthy beauty products.

We really get to know the people, the science, and the safety behind them.

And, importantly, we really get to know you. Not through an algorithm, but through our team of very special Guides. Because great service matters — and here, so do you.

As seen in

New & Noteworthy

Recent additions and favorites on our tightly-edited shelves

Brand Spotlight:

Brand Spotlight:

Gentlerist

YÜLI was always a brand that was shrouded in mystery. Its founders were, relative to others, downright reserved; their products also had a whiff of mystique to them. But the mystique worked, the brand developed a deeply loyal following — and then, just like that, it was gone.

Thankfully, though, those founders have a deep love of skincare running through their veins, so they couldn’t stay away. Eddie, one of YÜLI’s co-founders, has brought the brand’s best-sellers to life under a new brand, Gentlerist. Those favorites are back — with upgrades that we can definitively say make them better than ever.  Check out the launch lineup below, and don’t miss our Brand Spotlight for the full story.

Just browsing?

Every item on our shelves was hand picked by our industry-veteran founder for its healthy ingredients, thoughtful development, and extraordinary results. You can't go wrong.

About Ayla

We think that a great beauty shop shouldn’t just deliver the most effective nontoxic products in the world. It should also deliver the most well-informed, personalized guidance — turning the simple search for a product into an enlightening journey. One that's unique, just like you.

Browse our expert-curated range of the most effective healthy beauty products from around the world: each one was chosen by our very particular founder, Dara, for a specific reason. And if you'd like more direction, our rigorously trained Guides are always delighted to help with thorough recommendations and custom samples. Call, email, or visit us in San Francisco — we can’t wait to meet you. (Speaking of email, you won't want to miss our weekly newsletters: you'll be the first to see what's new and get access to our special offers.)

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"Whoa. This is not your usual bath product. I was skeptical about how a sea soak could detoxify, until I found myself sweating in the tub and then feeling deeply relaxed, yet rejuvenated, afterwards. Whatever magic is happening here, I’ll take it."

Jill R.

"Wow. You weren't kidding...I feel like some hyperpigmentation right below my eyes is already fading and my neck is firmer. These are two problem areas that I'd largely given up on, so I'm pretty shocked to see a difference. It feels so light and hydrating, too."

Andrea F.

"I ordered one on the day it came out. Then a couple weeks later, ordered another because I was already freaking out that something so good would sell out immediately and take a while to restock. It's the best all-around cleanser I've used."

Olympia T.

"The difference in my skin from April 2018 to now must be seen to be believed. Having never used oil on my face I wasn't sure what to expect with Dara's Oil, but I wouldn't return to a cream moisturizer for anything. This oil is light, penetrating, and not greasy."

Jill

"In all honesty, this serum has changed my COVID nurse skin. It instantly rehydrates, plumps tissue, decreases redness, increases elasticity, and leaves a subtle glow...friends and co-workers have positively commented on the change in my skin."

Karen W.

"I tried a lot of natural shampoo and finally found my holy grail. Bonus points, the scent of this shampoo is divine, so much so it enriches my shampooing experience."

Claire

"I hadn't gotten a good night's sleep in over two weeks and was at my wits' end. I kept waking up after 4-5 hours and unable to get back to sleep. Last night I took the sleep tonic and stress tonic with water before bed. I slept deeply and awoke feeling refreshed and full of energy!"

Andrew

"I absolutely love this serum. Every time I think about moving away from it, I keep coming back. I've tried countless other moisturizers (natural and not) and there is nothing that makes my sensitive rosacea-prone skin feel as hydrated, soothed and luxe as this one from Vintners."

Allison S.

Dive deep with our blog

Brand Spotlights

Brand Spotlight: Gentlerist

YÜLI was always a brand that was somewhat shrouded in mystery. Its founders were, relative to others, almost reclusive. (Press interviews? Never. Selfies on Instagram? Nope. TikTok videos? Please.) Their products also had a whiff of mystique to them. (Did...
Thursday Notes

Preteen & young-teen skincare

There’s been quite a bit of talk lately about the intense skincare interest among preteens these days. Some of it is a little exaggerated, but — as the parent of a 12-year-old myself, shown here with me at the Barbie...