We believe in going deep.

We search the globe to find you the best healthy beauty products.

We really get to know the people, the science, and the safety behind them.

And, importantly, we really get to know you. Not through an algorithm, but through our team of very special Guides. Because great service matters — and here, so do you.

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We search the globe to find you the best healthy beauty products.

We really get to know the people, the science, and the safety behind them.

And, importantly, we really get to know you. Not through an algorithm, but through our team of very special Guides. Because great service matters — and here, so do you.

As seen in

New & Noteworthy

Recent additions and favorites on our tightly-edited shelves

Product spotlight:

Product spotlight:

The Ayla Sea Soak

Our Ayla Sea Soak is no ordinary bath. As MindBodyGreen’s editor put it, “It was like I had had a full-body massage, sauna visit, and weightlifting session in one pass: I was like jelly...this put me into such a deep sleep that the next thing I remember was daylight. I hadn't slept like that in years—and I haven't slept like that since.”

Seaweed baths have been a therapeutic ritual for generations in Ireland; the power of our distinctly-California version comes down to quality, purity, and freshness of ingredients. Our sustainably harvested wild kelp is as fresh as it comes; our salt is made from the pristine waters off Big Sur and filtered 9 times for purity. In hot saltwater, the kelp releases circulation-stimulating iodine, detoxifying chlorophyll, anti-inflammatory fucoidan, and nourishing alginate gel to give you an intense yet relaxing experience like no other. This detoxifying & remineralizing wonder product is the best panacea for stressful times — for you, or someone you love.

Just browsing?

Every item on our shelves was hand picked by our industry-veteran founder for its healthy ingredients, thoughtful development, and extraordinary results. You can't go wrong.

About Ayla

We think that a great beauty shop shouldn’t just deliver the most effective nontoxic products in the world. It should also deliver the most well-informed, personalized guidance — turning the simple search for a product into an enlightening journey. One that's unique, just like you.

Browse our expert-curated range of the most effective healthy beauty products from around the world: each one was chosen by our very particular founder, Dara, for a specific reason. And if you'd like more direction, our rigorously trained Guides are always delighted to help with thorough recommendations and custom samples. Call, email, or visit us in San Francisco — we can’t wait to meet you. (We throw great parties and COVID-friendly virtual events, too.)

Attend our next event!

"The difference in my skin from April 2018 to now must be seen to be believed. Having never used oil on my face I wasn't sure what to expect with Dara's Oil, but I wouldn't return to a cream moisturizer for anything. This oil is light, penetrating, and not greasy."

Jill

"I've been using it for a month as a moisturizer/serum in one and it's fantastic. My skin is smooth, soft, and bright — no dryness at all. I'm loving it!"

Nora

"Whoa. This is not your usual bath product. I was skeptical about how a sea soak could detoxify, until I found myself sweating in the tub and then feeling deeply relaxed, yet rejuvenated, afterwards. Whatever magic is happening here, I’ll take it."

Jill R.

"The BioRecept Total Lift Eclat serum works wonders on me. I may have described the effect to someone as 'It's like magical unicorns were nuzzling pixie dust into my face overnight.'"

Rae

"I hadn't gotten a good night's sleep in over two weeks and was at my wits' end. I kept waking up after 4-5 hours and unable to get back to sleep. Last night I took the sleep tonic and stress tonic with water before bed. I slept deeply and awoke feeling refreshed and full of energy!"

Andrew

“I'm beyond hooked on Boucleme! It's far superior to anything I've used before. I went out with friends the first night after using it and they asked what I had done differently with my hair! Said it looked amazing.”

Katie

"I have tried so many concealers (I'm 62), and this one is amazing. It doesn't sit in fine lines like most do, even my previous $300 concealer. I have real dark circles under my eyes, and now they are not noticeable. My eyes are less puffy, too!"

Xenia

Dive deep with our blog

What Dara's using: August 2020

One of our most frequently asked questions is, "What does Dara use?" Here, she shares what she's using right now for face, hair, and body.
All About Skin

Facial Massage for Puffiness

Our magical esthetician, Sarah, is a master at de-puffing massage, and she’s shared a routine that you can do at home in just a few minutes here.