Perfectly moisture-boosting and -balancing serum with a silky finish / 1 oz

twelvelab Ideal Moisture Hyaluronic Serum — the new and improved version of TWELVE Beauty's Ideal Moisture Level Serum — is one of our favorite products in the entire lineup. (If you know us, you know that we don’t shy away from picking our favorite children.)

Its creator, Pedro Català, describes it as “a hydro-regulative wonder product which has been designed for very dry or mature skin.” We describe is as one of those products that we must have in our bag of skincare tricks at all times. It’s a water-based serum with just the right amount of silkiness that absorbs immediately, locking in moisture at the perfect level and preventing chronic dehydration — one of the key causes of premature aging.

And because it’s made with the longest-chain hyaluronic acid on the market, it creates a permeable film on skin to plump fine lines while, over time, ensuring that it stays elastic and hydrated. It’s particularly helpful for dry, sensitive, irritated skin; frequent flyers; or those who are constantly exposed to adverse weather conditions, central heating, or air conditioning.

Yes, we realize that describes most of you. That’s one of the reasons why we love this stuff. The other reason for our love is its perfectly blendable texture, which makes it a favorite of makeup artists looking to create a well hydrated canvas. Our favorite way to use it? Mixed with a few drops of Dara’s Oil, then slathered over skin for a perfectly bespoke moisturizer. 

Wondering how this new version differs from the original? As Pedro told Dara, "This contains five types of hyaluronic acid, cherimoya (a neurocosmetic active ingredient), and supermetabiotics. Instead of delivering living bacteria or nutrients that feed bacteria, supermetabiotics focus on the production of multiple active metabolites, the biochemical outputs of microbial life that directly contribute to the health of the microbiome and the cells. It also has a water bank concept, using saccharide isomerate to bind to skin's keratin, maintaining its hydration."