Gentle, hydrating shampoo that strengthens hair at the root for thicker, healthier strands / 6.7 oz

Augustinus Bader The Shampoo is one of those products that at first makes you wonder, “Do I really need this super-powered shampoo? I’ll just wash it out, so should I focus on getting a really great conditioner, leave-in, and scalp treatment instead?”

We can tell you with complete confidence that shampoo matters, too. Yes, you are washing it out — but just like a good facial cleanser, a good shampoo sets you up for success with the rest of your routine and can make a material difference.

This one, in particular, is proven to do so. For starters, in a 12-week clinical trial, it was shown to increase shine by 233%, and the scalp was 177% less dry after using it (so while it leaves your hair feeling fresh, light, and clean, it's delivering hydrating goodness to your scalp). 

But it goes even further: The Shampoo also contains Augustinus Bader’s signature TFC8, included in this formula along with a host of other plant-based goodies (check them out under “key ingredients” below) specifically to target the health of cells in the hair follicles. This blend of actives was designed to promote healthy hair growth, reduce shedding, and leave strands looking and feeling thicker — and its clinical trial across a variety of hair types bears this out. The Shampoo was shown to decrease hair follicle clog by 92%, increase hair strength by 192%, and increase strand thickness by 197%. All in a formula that feels exceedingly gentle and soothing on the scalp.

If you’re now thinking, “Sounds great, but is it for my hair type?” then we’re happy to say that the answer is, simply, “Yes.” There’s something almost magically adaptive about this fragrance-free, sulfate-free, vegan, light-lathering formula that makes it work beautifully on everyone (including color treated hair).