Clean-feeling, volumizing styling foam that actively promotes healthy hair growth / 3.4 oz

EVOLVh Better Roots Growth Support Styling Foam is, first of all, a great idea. As its creator, Boris Oak, explained to Dara in this interview, “With styling foams and mousses, you always end up with a lot of product on your scalp, especially on the hairline. That’s also an area of concern for people with thinning hair, so I thought it could be a great opportunity to deliver actives to the scalp.”

And it does do that, with a heap of clinically studied active ingredients like basil root extract, red clover flower, and biomimetic peptides, which combine to help reduce hair loss, stimulate new hair growth, increase hair follicle anchorage, preserve hair color, and slow graying. All very exciting.

But it also happens to be a fantastic soft-hold styling product, too: as Boris told Dara, “Whatever hair you have, it’s super easy to use and performs even without blow-drying. So even if you’re air-drying, you’ll get lift off the scalp. It also helps reduce frizz, and there’s heat protection built in, which is really nice for creating definition in curly hair. It also makes hair that’s prone to reacting to humidity less reactive.” Thank you, Boris, for helping those of us in your home city who constantly battle fog so thick, it has a name (Karl, in case you were curious).

Suitable for any hair type or texture where hair loss is a concern; particularly shines on fine hair; works beautifully on straight and curly hair alike; always safe for color-treated hair.

Bonus: the subtle, synthetic-fragrance-free, phthalate-free scent, which smells to us like a fresh, rosy vanilla.

Winner.