Fluoride-free toothpaste for kids / 3.4 oz 

RiseWell Kids Toothpaste might just be the only toothpaste your kids will ever use. Especially if they're anything like Dara's son, who — upon realizing that our sample tube was whisked back to Ayla HQ for photography — announced matter-of-factly, "Well, if I can't have the cake batter toothpaste, I just won't brush my teeth. Why would I?"

And the little guy has a point. Not only does this toothpaste taste like sneaking spoonfuls of cake batter straight out of the bowl, it's as effective as chemical toothpastes, but without harsh foaming agents, sulfates, and other ingredients found in traditional toothpaste that many parents strive to avoid. 

What really got us excited about this formula, though, was something called hydroxyapatite, the mineral that makes up 97% of our teeth and bones. Instead of using fluoride, the cavity fighter that's in many toothpaste formulas but that isn't something you necessarily want in your body, RiseWell uses hydroxyapatite to safely build and protect the enamel in your teeth the way our bodies do naturally, which has a variety of benefits: it fights plaque, it can keep cavities at bay, and it helps keep kids' teeth visibly whiter, healthier, and stronger as their smiles grow and mature.

The added bonus? It's so healthy that your kids can even eat it. (But please don't tell them to. There are so many other good things to eat that are actual food. This just means that they don't need to rinse and spit as they normally would.)

We have never been this excited about a toothpaste, and our whole team is addicted to RiseWell. We think you'll hear a lot more about hydroxyapatite in the coming years. Until then, know that hydroxyapatite is even endorsed by the likes of Colgate.

Please note that we cannot accept bulk orders.