Fluoride-free, wild mint flavored mineral toothpaste / 4 oz 

RiseWell Mineral Toothpaste is one of those products that feels as though it was conjured in a dream — but it's real, and we're delighted by that.

First of all, the RiseWell team has assiduously avoided harsh foaming agents, sulfates, and other ingredients often found in traditional toothpaste. But unlike the other "natural" toothpastes on the market that we've tried (trust us; we've tried a lot), it leaves your mouth feeling decidedly clean and your breath perfectly fresh.

What really got us excited about this formula, though, was something called hydroxyapatite, the mineral that makes up 97% of our teeth and bones. Instead of using fluoride, the cavity fighter that's in many toothpaste formulas but that isn't something you necessarily want in your body, RiseWell Mineral Toothpaste uses hydroxyapatite to safely build and protect the enamel in your teeth, which has a variety of benefits: it fights plaque, it can keep cavities at bay, and it whitens without stripping the enamel on your teeth. The added bonus? It's so healthy that you can even eat it. (But please don't. There are so many other good things to eat that are actual food. This just means that you don't need to rinse and spit as you normally would.)

We have never been this excited about a toothpaste, and our whole team is addicted to RiseWell. We think you'll hear a lot more about hydroxyapatite in the coming years. Until then, know that hydroxyapatite is even endorsed by the likes of Colgate.

Please note that we cannot accept bulk orders.