We believe in going deep.

We search the globe to find you the best healthy beauty products.

We really get to know the people, the science, and the safety behind them.

And, importantly, we really get to know you. Not through an algorithm, but through our team of very special Guides. Because great service matters — and here, so do you.

Shop our Products Consult our Guides Visit us (in SF or virtually)!

We search the globe to find you the best healthy beauty products.

We really get to know the people, the science, and the safety behind them.

And, importantly, we really get to know you. Not through an algorithm, but through our team of very special Guides. Because great service matters — and here, so do you.

See what's new

Spirit-lifting scents,
skin-plumping supplements,
Dara's new favorites,
& SF events

New products New events Dara's favorites

Spirit-lifting scents,
skin-plumping supplements,
Dara's new favorites,
& SF events

As seen in

New & Noteworthy

Recent additions and favorites on our tightly-edited shelves

Brand Spotlight:

Brand Spotlight:

The Ayla Sea Soak

Our Sea Soak is no ordinary bath. As MindBodyGreen’s Beauty & Lifestyle Editor put it, “It was like I had had a full-body massage, sauna visit, and weightlifting session in one pass...this put me into such a deep sleep that the next thing I remember was daylight.”

Seaweed baths have been a therapeutic ritual for generations in Ireland; the power of our California version comes down to quality, purity, and freshness. Our sustainably harvested wild kelp is as fresh as it comes; our salt is made from the pristine waters off Big Sur. In hot saltwater, the kelp releases circulation-stimulating iodine, detoxifying chlorophyll, anti-inflammatory fucoidan, and nourishing alginate gel to give you an intense yet relaxing experience like no other. This detoxifying & remineralizing wonder product is the best panacea for stressful times — for you, or someone you love.

Just browsing?

Every item on our shelves was hand picked by our industry-veteran founder for its healthy ingredients, thoughtful development, and extraordinary results. You can't go wrong.

About Ayla

We think that a great beauty shop shouldn’t just deliver the most effective nontoxic products in the world. It should also deliver the most well-informed, personalized guidance — turning the simple search for a product into an enlightening journey. One that's unique, just like you.

Browse our expert-curated range of the most effective healthy beauty products from around the world: each one was chosen by our very particular founder, Dara, for a specific reason. And if you'd like more direction, our rigorously trained Guides are always delighted to help with thorough recommendations and custom samples. Call, email, or visit us in San Francisco — we can’t wait to meet you. (Speaking of email, you won't want to miss our weekly newsletters: you'll be the first to see what's new and get access to our special offers.)

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"I ordered one on the day it came out. Then a couple weeks later, ordered another because I was already freaking out that something so good would sell out immediately and take a while to restock. It's the best all-around cleanser I've used."

Olympia T.

"The difference in my skin from April 2018 to now must be seen to be believed. Having never used oil on my face I wasn't sure what to expect with Dara's Oil, but I wouldn't return to a cream moisturizer for anything. This oil is light, penetrating, and not greasy."

Jill

"Whoa. This is not your usual bath product. I was skeptical about how a sea soak could detoxify, until I found myself sweating in the tub and then feeling deeply relaxed, yet rejuvenated, afterwards. Whatever magic is happening here, I’ll take it."

Jill R.

"In all honesty, this serum has changed my COVID nurse skin. It instantly rehydrates, plumps tissue, decreases redness, increases elasticity, and leaves a subtle glow...friends and co-workers have positively commented on the change in my skin."

Karen W.

"I tried a lot of natural shampoo and finally found my holy grail. Bonus points, the scent of this shampoo is divine, so much so it enriches my shampooing experience."

Claire

"I hadn't gotten a good night's sleep in over two weeks and was at my wits' end. I kept waking up after 4-5 hours and unable to get back to sleep. Last night I took the sleep tonic and stress tonic with water before bed. I slept deeply and awoke feeling refreshed and full of energy!"

Andrew

"I absolutely love this serum. Every time I think about moving away from it, I keep coming back. I've tried countless other moisturizers (natural and not) and there is nothing that makes my sensitive rosacea-prone skin feel as hydrated, soothed and luxe as this one from Vintners."

Allison S.

"The BioRecept Total Lift Eclat serum works wonders on me. I may have described the effect to someone as 'It's like magical unicorns were nuzzling pixie dust into my face overnight.'"

Rae

Dive deep with our blog

Body & Mind

An easy breath exercise from Annee de Mamiel

Annee de Mamiel shares a diaphragmatic breathing exercise — a reminder that, yes, in fact, we could probably breathe a bit more deeply in our everyday lives.
All About Skin Body & Mind

Natural rosacea treatment with herbs

Dr. Anna Hsieh Gold discusses how natural herbal treatments can work with topical solutions to address redness, flushing, and rosacea — and why ROSY works so well.