Our 2026 Beauty Shortlist Awards

We are over the moon about this news:

The Beauty Shortlist named Ayla the “Green Beauty Retailer of the Year” for the third year in a row!

And the Dara Kennedy products are having a moment:

Dara Kennedy Sea Serum won "Best Daily Serum (Age 30+)"
Dara Kennedy Sea Retinal won "Best Serum for Hyperpigmentation"
Dara Kennedy Eye Serum won "Best Eye Serum - Firming"
Here's the reason why we're so excited — and why these are the only awards we've officially entered for the past several years:

In a world where many beauty awards are tied to sponsorships or serious PR campaigns, these are all about performance. The Beauty Shortlist Awards emerged in 2012 and grew quickly to become the UK’s leading indie beauty awards before going global in 2017; these awards are particularly meaningful to us since they’re ad-free, sponsor-free, and trusted globally for their transparent, ethical approach.

The indie beauty world is truly lucky to have this organization as a champion, and we are so grateful for the global recognition. Enormous thanks to The Beauty Shortlist!

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