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New & Noteworthy
Recent additions and favorites on our tightly-edited shelves
Brand Spotlight:

Brand Spotlight:
Kahina
Katharine Phillips L’Heureux started Kahina after a trip to Morocco, where she learned that argan oil — rich in vitamin E, antioxidants, and essential fatty acids — has great calming, hydrating, aging-beautifully effects. We’ve been fans of Kahina since the brand first launched in 2009, when our founder first tried their organic argan oil (which we think is the very best on the market).
Kahina was among the first brands in the US to package their products in the now-ubiquitous violet glass and were pioneers in healthy beauty in every way — from their devotion to sustainability and social responsibility to their commitment to cleaner formulas. We’re proud to partner with this beloved, family-run company that’s been walking the walk for years.
Shop Kahina's best sellers
Just browsing?
Every item on our shelves was hand picked by our industry-veteran founder for its healthy ingredients, thoughtful development, and extraordinary results. You can't go wrong.

About Ayla
We think that a great beauty shop shouldn’t just deliver the most effective nontoxic products in the world. It should also deliver the most well-informed, personalized guidance — turning the simple search for a product into an enlightening journey. One that's unique, just like you.
Browse our expert-curated range of the most effective healthy beauty products from around the world: each one was chosen by our very particular founder, Dara, for a specific reason. And if you'd like more direction, our rigorously trained Guides are always delighted to help with thorough recommendations and custom samples. Call, email, or visit us in San Francisco — we can’t wait to meet you. (Speaking of email, you won't want to miss our weekly newsletters: you'll be the first to see what's new and get access to our special offers.)