Blog

Letters from Dara

On Bach Flowers and 2020

For some time, I’ve been thinking that the world of beauty and wellness needs to place greater emphasis on the health of our minds and spirits. I’ve been thinking about this since before I started Ayla, actually: it was one...
Body & Mind

Mental health during the pandemic and how self-care fits in: a psychologist's perspective

Chandler Chang, PhD, is the Founder & Clinical Director of Therapy Lab, a California practice that offers science-based teletherapy from the comfort of home. You may have heard about Dr. Chang in the LA Times or on Cheddar TV; our...
Body & Mind

Our current mood-lifting favorites: September 2020

Sometimes we imagine that, inside each one of us, there’s a little cheerleader jumping up and down, waving pom-poms, calling to us, “You can do it! You’ve got this!”  It can be a charming, motivating visual. But this year, for...
Body & Mind Inside Our Brands

Les Fleurs de Bach: the story & devotion behind this brand

We’ve been the exclusive US partners of Elixirs & Co and their Les Fleurs de Bach brand since our founder met their team in Paris five years ago — after having stumbled upon their absolutely perfect body scrub in a shop in...
All About Skin Inside Our Brands

TWELVE's Dr. Pedro Catalá on Healthy Skin Barrier Function

Shifts in temperature and humidity can lead to changes in the way your skin’s barrier functions: during these times, skin has to work harder to stay in balance, particularly where hydration is concerned. This is a frequent struggle in the...
Inside Our Brands

The Ayla Sea Soak: Reef Check update

We’re proud to donate 5% of all our Sea Soak sales to Reef Check Foundation, an incredible “citizen science” nonprofit that educates and empowers anyone who’s SCUBA certified to help with marine conservation efforts. Reef Check has chapters in 40...
Body & Mind

CBD Body Oil: Juna's Ease

When CBD was first on everyone’s minds a few years ago, we started hunting for good resources to help us understand it. All paths seemed to lead to Jewel Zimmer, the founder of Juna: “If you want to hear about...
Inside Our Brands

MyHavtorn: 2020 harvest update

Every year, we look forward to the harvest update from Robin and Ingrid at the MyHavtorn farm in Bollebygd, Sweden. Read their latest news below, and to learn more about the harvest in general (it's fascinating!), check out this interview...
Inside Our Brands

Sea buckthorn harvest time at the MyHavtorn farm

MyHavtorn's sea buckthorn products are fresher, purer, and packed with more sea buckthorn than any others we've tried. Want to know more about how these berries are grown? 

Aplat Mask FAQs

Aplat shared these FAQs about their masks, which we thought would be helpful to pass along to you.

Maskne tips: causes and solutions

For a thoughtful perspective on the causes of and solutions for maskne, we asked Dr. Pedro Catalá — founder of TWELVE Beauty — to share his thoughts.

Brand Spotlight: Aplat

It is easier to deal with maskne if you’re wearing a mask that’s more breathable — and maskne is less of an issue to begin with. Our favorites are designed and sewn by a cool San Francisco company called Aplat.

What Dara's using: August 2020

One of our most frequently asked questions is, "What does Dara use?" Here, she shares what she's using right now for face, hair, and body.
All About Skin

Facial Massage for Puffiness

Our magical esthetician, Sarah, is a master at de-puffing massage, and she’s shared a routine that you can do at home in just a few minutes here.
Inside Our Brands

Brand spotlight: 27 Rosiers

We've known the delightful duo behind 27 Rosiers, Stephanie and Kevin, since they first visited Ayla in fall 2018; we've met them in their hometown of Paris, too.  Read on to learn more about their story and their uniquely French-Californian philosophy.  
Fun with Color Inside Our Brands

Orcé Come Closer Foundation: Choosing Your Shade

Shade matching sounds simple enough, but it can be frustrating and time-consuming. There are a few ways to make the process a whole lot easier, and we’re breaking them down.
Fun with Color Inside Our Brands

Brand Spotlight: Orcé Cosmetics

Orcé founder Yu-Chen Shih now lives in Los Angeles, but she grew up in Singapore — where, given her Polynesian roots, she spent most of her childhood being teased for her darker complexion and curvy build, which stood in stark...
Letters from Dara

On Asian skin tones and Orcé

Hanging out in Thailand with my big brother in 1983…and actually seeking out sun exposure. Hello, freckles. (By the way, I must find that vintage Wonder Woman t-shirt.)

Kristina Holey + Marie Veronique on skin conditions in perimenopause, menopause, and postmenopause

Kristina + Marie share a general overview of what’s happening in the skin during this time of transition, along with a menu of suggested products

Dr. Anna Gold on herbal supplements for menopause & perimenopause

Dr. Anna Hsieh Gold, one of the Bay Area’s most sought-after practitioners of TCM, happens to specialize in fertility and hormone related issues. So, when she developed her line of Dr. Anna Gold (formerly Arcana) herbal tinctures, it was only...
Body & Mind

Perimenopause and Menopause Symptoms: Q&A video with Tamara Neuhaus, MD

We’ve been fascinated by the topic of perimenopause and menopause for years — as have many of you, given how popular this interview about menopausal skincare (one of our personal favorites) has been. As always, we found ourselves wanting to...
Inside Our Brands

Dr. Lara Devgan on her new Retinol + Bakuchiol Resurfacing Serum

It’s no wonder that Lara Devgan, MD is the go-to board-certified plastic surgeon of New York’s chicest set: her list of accomplishments would impress even the most jaded New Yorker. She’s also a mother of six (!) and has created...
Inside Our Brands

Dr. Pedro Catalá on TWELVE Clear Beginning Hand Spray

When COVID-19 swept the world, many cosmetics manufacturers pitched in by making hand sanitizers to alleviate shortages. TWELVE’s founder, Dr. Pedro Catalá, wanted to help, too — but in typical Pedro style, he wanted to make the best hand solution...
Letters from Dara

On kindness, compassion, and solidarity

We’re currently living through what some historians have described as “a trifecta of awful”: a global pandemic, economic turmoil, and stark reminders of the systemic racism affecting Black communities, in particular, across the country. Like so many right now, we’re trying...
Body & Mind

A simple exercise to support love, compassion, and joy

Try this invigorating exercise, a yoga-class favorite, to focus on your heart—your center of love, compassion, and joy. (Kids will love this one, too.)
Body & Mind Inside Our Brands

Natural deodorant: how it works, and why it's worth it

Between its three stellar, distinct, and incredibly efficacious natural deodorant formulas — Hoppin’ Fresh, Base Layer, and Sublime Sage — Ursa Major is likely to be the one brand that will make you switch over from your “eh, it may...
All About Skin Inside Our Brands

A natural remedy for blackheads: Dr. Pedro Catalá presents a kinder, gentler solution

A quick Google search for “blackhead removal” will reveal a variety of devices ranging from those that look fairly medieval to those that look like a miniature Dyson vacuum cleaner. In our view, none of them will be the answer...
Hair & Scalp Inside Our Brands

EVOLVh founder Boris Oak on InstaVolume volumizing haircare

We adore Boris Oak, the creator of our favorite hometown haircare brand, EVOLVh. He always bounces in the door with so much enthusiasm that, when we can all gather for a big bash again, it's clear he’ll need to join...
Body & Mind Inside Our Brands

Stress & anxiety relief through herbal remedies: Dr. Anna Gold on BALANCE

The past few months have been trying times for everyone, filled with stress and anxiety for many. We interviewed Dr. Anna Hsieh Gold, one of the Bay Area’s most sought after practitioners of TCM and the creator of Dr. Anna...
Body & Mind Inside Our Brands

Boosting the immune system naturally with herbs: Dr. Anna Gold weighs in

Virus prevention on your mind? Wouldn’t you know it — ours, too. We interviewed Dr. Anna Hsieh Gold, one of the Bay Area’s most sought after practitioners of TCM and the creator of Dr. Anna Gold (formerly Arcana) herbal tinctures,...
All About Skin Inside Our Brands

Collagen in topical and ingestible skincare: dermatologist Macrene Alexiades, MD weighs in

Collagen is an endlessly fascinating topic to us, and to many of you, too — especially these days, when we’re spending a little more time than usual looking at our skin in bathroom mirrors and Zoom meetings and perhaps wondering...
All About Skin Body & Mind

Perimenopause and menopause: an OB/GYN weighs in on skin and body symptoms

Tamara Neuhaus, MD is an OB/GYN who specializes in menopause and perimenopause at The Cusp, where she serves as Chief Medical Officer.   Hormones wreak havoc on skin, particularly once women reach their late forties and fifties: Perimenopause and menopause...
All About Skin

How to read ingredient labels on cosmetics: an expert guide

Have you ever thought, “Someone should put together a guide on how to read these ingredient labels”? We hope so.
All About Skin Inside Our Brands

Natural DIY mask recipes from Dr. Pedro Catalá

DIY beauty is not our favorite trend, simply because there are many ways it can go wrong. But homemade face masks are so tempting, aren’t they? Here are some that are formulator-approved. 
All About Skin Inside Our Brands

Natural homemade remedies for dry hands from Dr. Pedro Catalá

Frequent washing and sanitizing is leaving many of us with dry, cracked hands. For some natural home remedies, we approached Pedro Catalá, founder and formulator of TWELVE Beauty.
Body & Mind

Simple meditation instructions from Juniper

Juniper Meditation Center shares their simple steps for meditation that can be done on a daily basis for a calmer and more disciplined mind.
Body & Mind

Breathing exercise for better sleep: Viloma Pranayama

Pranayama is the yogic exercise of controlling the breath. Viloma Pranayama is a simple exercise that can be done at bedtime — or anytime — to achieve a sense of calm and balance.
All About Skin Inside Our Brands

A conversation with Kristina Holey & Kristy from Marie Veronique

If you missed Dara's Instagram Live chat with Kristina Holey and Kristy Moore-Jeffress at Marie Veronique HQ in Berkeley, you can watch the full video here
Inside Our Brands

Brand spotlight: RiseWell

RiseWell is one of those brands that just fell into our laps, as if some sort of dental angel looked at our shelves and thought, “The poor dears, they don’t have a toothpaste brand in there, do they?”
Body & Mind

All about the lymphatic system and lymphatic drainage

Lisa Brinker is the go-to Manual Lymphatic Drainage expert in San Francisco — the one who is consistently recommended by other massage therapists and bodyworkers for her particular expertise in this specific discipline. Since we've recently introduced products that speak...
Inside Our Brands

TWELVE founder Dr. Pedro Catalá shares the secrets behind his new Reverent Antioxidant Dry Body Oil

TWELVE founder Pedro Catalá shares the secrets behind his new Reverent Antioxidant Body Oil, a firming body oil infused with botanical extracts that act as a second skin while also stimulating the lymphatic drainage system.
Inside Our Brands

Brand spotlight: Kahina Giving Beauty

Kahina’s story is a rich one, and we love the team behind these beautiful products, so we asked Katharine to share more of their story — and some of the secrets behind their new products — with you.
Inside Our Brands

Brand spotlight: Dr. Devgan Scientific Beauty

Lara Devgan, MD is the go-to board-certified plastic surgeon of New York’s chicest set and the creator of two of our newest favorite products. We caught up with this accomplished mom of 6 (!) to learn more.
Inside Our Brands

Brand spotlight: Max & Me

In this thoughtful, thorough interview, Max & Me creator Tanja Gruber covers Austrian farming history, tales of visits to suppliers in far-flung destinations, and secrets to lasting love. 
Letters from Dara

A letter about love

We opened our virtual doors at aylabeauty.com on Valentine’s Day nine years ago, and every year, our birthday prompts the question: why that particular day?
Inside Our Brands

The story behind Guldkorn Cream

Guldkorn Cream was created just for us in Sweden by our wonderful friends at MyHavtorn. Read more about its development in our interview with Robin, MyHavtorn's charming co-founder.
All About Skin Inside Our Brands

Marie Veronique on why you need Vitamin C

“I think I need a Vitamin C serum.” It’s something we hear from a lot of you, and you’re right: you probably do. But finding the right one can be tricker than it may seem. We asked the brilliant Marie Veronique to...
All About Skin Inside Our Brands

Marie Veronique on Exfoliation 2.0

Marie-Veronique Nadeau is something of a folk hero in the healthy beauty world. Here, she reveals how we can all be thinking about exfoliation differently. 
Body & Mind Inside Our Brands

How to use your Sea Soak & Straight Up Seaweed as a fertilizer after your bath

Our seaweed forager, Ian, tell us how we can use the kelp from our Sea Soak and Straight Up Seaweed products as a fertilizer once we've taken our baths.
All About Skin Inside Our Brands

TWELVE Beauty creator Pedro Catalá tells us why we need mature skin cells

If you suffer from perioral or periorbital dermatitis, or simply have sensitive skin, you’ll want to read Pedro's explanation of why mature skin cells are your friends.
All About Skin Body & Mind Inside Our Brands

Kristina Holey & Anna Gold on the Dr. Anna Gold Tinctures

Dr. Anna Hsieh Gold, the creator of a line of herbal tinctures, is a key collaborator of star facialist Kristina Holey's. Here, these two superwomen discuss their work together and how Dr. Gold's tinctures fit in. 
Body & Mind Inside Our Brands

Mija Superstar: behind the supplement with Sarah Koszyk, MA, RDN

MIJA Superstar was developed by a registered dietitian with serious credentials: Sarah Koszyk, MA, RDN is one of the most well-respected nutritionists in the Bay Area. Naturally, we were full of questions for her. 
Body & Mind Inside Our Brands

Mija Superstar smoothie recipes

We asked Sarah Koszyk, MA, RDN to share some of her favorite smoothie recipes with us — because one of the best things about her Mija Superstar supplement is how nicely it works in your morning smoothie. 
All About Skin

What Dara's using on her face: December 2019

In answer to our customers’ most frequently asked question when Dara’s not in our studio, she's sharing which skincare products she uses every day. 
Body & Mind

Astrologer Rose Theodora on what to expect as 2019 comes to a close

As we approach the end of the decade, we asked celebrated astrologer Rose Theodora to tell us what to expect from an astrological perspective.
Inside Our Brands

Dermatologist Macrene Alexiades on her new Macrene Actives line

We've been enthusiastic supporters of Dr. Macrene Alexiades and her 37 Actives product line since its very beginning. And we're delighted to now be one of the first retailers to introduce her updated product line, which includes new formulas, new...
All About Skin Inside Our Brands

A humectant glossary, inspired by San Francisco, from Dr. Pedro Catalá

We were delighted to have Dr. Pedro Catalá, creator of TWELVE Beauty, visiting us from Spain this month. During his time here, he wrote this absolutely lovely journal and invited us to share it with you as a guest blog...

A Pro's Holiday Makeup Tips for 2019

We asked SF makeup artist Melissa McMillan how to freshen up your look this holiday season — whether you’re just looking to spice things up for everyday or just to add a little glitter for evening events.
Inside Our Brands

The Science Behind TWELVE's new Clementine Cleansing Balm

The Clementine Cleansing Balm is the latest addition to the stellar TWELVE lineup. Here, creator Dr. Pedro Català explains why it works so well with just five ingredients.
Body & Mind Inside Our Brands

Traditional Chinese Medicine 101 with Dr. Anna Gold

Traditional Chinese Medicine (TCM) is one of the oldest forms of medicine; it’s been practiced for over 5,000 years. Even more awe-inspiring, to us, is the fact that it is not only still widely practiced, but also increasingly used to...
Inside Our Brands

Introducing the Ayla Sea Soak

Our first Ayla product has so many fascinating stories attached to it — and we’re so incredibly excited about it — that it’s hard to know exactly where to begin. So we’ll start with what it is: the Ayla Sea...
All About Skin

All about hyperpigmentation

Hyperpigmentation is a real problem for many, and an annoyance for many more. Elizabeth K. Hale, M.D. gives us an unbiased expert perspective on what it is, how it can be prevented, and the best treatments.
Inside Our Brands

Brand Spotlight: S5

S5 has been designed to address chronic skin stress — a common culprit behind redness, sensitivity, and adult acne. Laura, S5's founder, tells us the story behind S5.
All About Skin Inside Our Brands

Lycoconfort & skincare during chemotherapy: thoughts from BioRecept’s founder

Anne Dupouy-Camet created her best-selling Lycoconfort de Peau moisturizer for her mother during her chemotherapy treatment. “It was the only thing that could soothe her skin,” she noted — and it’s our go-to for those whose skin is so parched...
All About Skin Inside Our Brands

Skincare during cancer treatment: TWELVE founder Pedro Catalá weighs in

Dr. Pedro Català started creating his TWELVE formulas while working as a pharmacist at a London oncology clinic. It’s no wonder his products are so wonderfully soothing — and he's full of excellent advice on how to care for skin during cancer...
Hair & Scalp Inside Our Brands

Natural products & styling secrets for curly hair

We asked Michele Scott-Lynch, the founder of Bouclème, to answer the most frequently asked questions of our biggest Bouclème fans. Here, she covers secrets to getting more volume at the crown; making curls last all day; and refreshing curls the...
Body & Mind

Rose Theodora on astrology basics & Scorpio season

Rose Theodora is a celebrated astrologer who currently resides in Spain. We're thrilled that she will visit Ayla for a residency at the end of October — just in time for Scorpio season.
Fun with Color Inside Our Brands

Summer-to-fall makeup tips with Susanne Manasi Persson

Manasi7 creator, makeup artist Susanne Manasi Persson, shares her top tips on the summer-to-fall transition — which can be a tricky one from a makeup perspective. 
Body & Mind Inside Our Brands

Dr. Thomas Cowan on how (and why) to eat more vegetables

Dr. Cowan’s Garden vegetable powders are food supplements in the truest sense: they’re actually food. Their creator — Dr. Cowan — is a holistic MD and prolific author in our home city of San Francisco.
Hair & Scalp Inside Our Brands

Tips for curls from EVOLVh founder Boris Oak

Much to our delight, EVOLVh’s founder, Boris Oak, popped in for a visit to our SF studio. Even more delightful? He told us his secret to keep curls frizz free. Read on for his tips and an introduction to the...
Body & Mind

How stress affects your skin

According to Dr. Amy Wechsler, one of a handful of doctors in the United States board-certified in both dermatology and psychiatry, stress can have a major impact on the condition of our skin — particularly as we age.
Inside Our Brands

TWELVE formulator Pedro Catalá on in-flight skincare and humectants

Pedro Catalá — founder and formulator of TWELVE Beauty — is one of the most thoroughly educated founder-formulators we know; he has not only a pharmacy degree, but also a PhD in Natural Product Formulation, a subject that he also teaches at...
Fun with Color

A guide to our favorite healthy mascaras

We're a very, very picky bunch; you may know this already. It's one of the reasons why we keep our product collection so tightly edited. Another reason is that we don't want to overwhelm you unnecessarily with choice — but still,...
Inside Our Brands

Brand Spotlight: Manasi7

Manasi7 was created by Susanne Manasi Persson, a Stockholm-based makeup artist. It has an approach to makeup products that is at the same time deeply thoughtful and refreshingly boundary-crushing, inspiring us to mix and match and play.
Hair & Scalp Inside Our Brands

Tricks for more volume from EVOLVh's founder, Boris Oak

EVOLVh does many things well; one of the first things we noticed was how beautifully volumizing their products can be. No crunch, no dryness — just bouncy, shiny, touchable hair. So we had to ask their founder, Boris, “How do...
Hair & Scalp Inside Our Brands

Tricks for better hair color from EVOLVh's founder, Boris Oak

Much to our delight, EVOLVh’s founder, Boris Oak, popped in for a visit last week with some new products that are not only excellent, but also might fall under the “where has this been all my life” category — especially...
All About Skin Inside Our Brands

Air pollution's effects on skin

A clear link between air pollution and accelerated skin aging has been demonstrated in a number of studies in recent years. We asked Parisian pharmacist, skincare researcher, and chemist Anne Dupouy-Camet to weigh in.
Body & Mind Inside Our Brands

Brand Spotlight: Activist Manuka

Activist Raw Manuka honey is in a class of its own. We hadn’t spent too much time thinking about honey before spring 2019, to be candid. Then Activist came to us, and everything changed.
All About Skin

Retinol, Retin-A, and other retinoids: what they do and how to use them

Is an over the counter retinol product enough, or do you need to get a prescription retinoid like Retin-A? To get the straight scoop, we consulted Seth Matarasso, MD, our favorite West coast dermatologist.
Body & Mind Inside Our Brands

Happy Tea: A closer look at Ayla + MyHavtorn sea buckthorn tea

We fell hopelessly in love with the delicate, health-boosting sea buckthorn leaf tea that our friends at MyHavtorn make from the sea buckthorn trees on their Swedish farm. So we asked them if we could buy all of it. 
All About Skin Inside Our Brands

Niacinamide in skincare: key benefits and the latest news

Pedro Català, founder of TWELVE Beauty, is one of our most trusted resources for ingredient information; he is constantly evaluating new raw materials and is known for his exacting standards. These days, he's particularly excited about niacinamide.
Fun with Color Inside Our Brands

Brand spotlight: Olio E Osso

Olio E Osso’s founder, Paola LaMorticella, has been the go-to makeup artist and stylist for top athletes for the past 25 years. Here, she shares application tips for her best-selling Tinted Balms along with various secrets about her fascinating life....
All About Skin Inside Our Brands

Marie Veronique on mitochondria, cellular respiration, and skin health

When we asked the brilliant chemist Marie Veronique about what's new in skincare, she said, “It’s all about the mitochondria.” (Mitochondria: it's the new microbiome.)
Hair & Scalp

Tips for healthy hair and scalp from a top dermatologist

We asked nationally recognized hair loss expert Diane Berson, MD a question that we figured most of you would have: "How can we keep our hair and scalps healthy so that we don't lose our hair in the first place?" 
Inside Our Brands

Brand Spotlight: Ursa Major of Vermont

There's just something about Ursa Major's healthy, gently-priced, and active-lifestyle-minded products from Vermont that we love. So what's the story behind this cool brand? Read on for the inside scoop from Emily Doyle, one of its founders.
All About Skin Inside Our Brands

TWELVE formulator Pedro Català’s tips for dehydrated skin

Dehydration: it's the common link between combination and dry skin conditions, and it's the reason why Pedro Català created his marvelous moisture serums.
Inside Our Brands

Brand spotlight: EVOLVh hair care

If you don’t already know the story behind this company, it’s a great one: EVOLVh is a partnership between Boris Oak and Gary Smith, the chemist responsible for such hair product superstars as Jhirmack, Jheri Curl, Frizz-Ease, and KMS.
Inside Our Brands

Vintner's Daughter: The formula behind the results

Vintner's Daughter Active Botanical Serum has been called many things: "Unicorn Tears," "The Face Oil to End All Face Oils," and "The Best Natural Beauty Product of All Time." Why is it so effective? We got the scoop from its creator....
Inside Our Brands

Brand Spotlight: Marie Veronique

Marie-Veronique Nadeau and her eponymous skincare line had been on our radar for some time. But it wasn’t until someone described her as a “mad scientist with a heart of gold” that we really sat up and paid attention.
All About Skin Inside Our Brands

DIY beauty: expert tips & words of caution

DIY face masks are a lot of fun. But as founder-formulator Dr. Pedro Català of TWELVE puts it, “Natural product formulation is a science, not an experiment.” Who better to ask for a perspective on the DIY craze?
All About Skin

Sunscreen tips from a top dermatologist

To understand what we need to know about sunscreen and clear up a few frequently asked questions, we spoke to Elizabeth K. Hale, M.D., a leading expert in the field of dermatology with a particular passion for sun protection.
Inside Our Brands

Product combining with May Lindstrom

May Lindstrom is often referred to as a "Skin Chef," and one of the things we love about her products is how well they work when mixed together. We asked May to lead us through her favorite product combinations. 
Inside Our Brands

Brand spotlight: May Lindstrom

We’re delighted to be the first and only SF retailer for May Lindstrom, the much-swooned-over line of gourmand skin treats. These remarkable, luxurious formulas make skincare not only results-oriented, but also truly pleasurable. Read on for the story behind them.
Fun with Color

Makeup tutorial: Kosås Color & Light duos

Want to learn how to use the beautiful Color & Light duos from Kosås? At Ayla's SF studio, makeup artist Melissa McMillan demonstrates the use of these palettes featuring wearable, blendable blush, bronzer, and highlighter colors. 
Inside Our Brands Letters from Dara

The story behind Foot Therapy

We've been hunting for an excellent exfoliating foot cream since 2011. Learn more about that search — and the beautiful product that MyHavtorn created for us as a result — here.
Letters from Dara

The story behind our name

Ayla, pronounced ā-lah, is an old Irish name that means “bearer of light.” The reason why we chose an Irish name for our business is one of our founder's own models of brighter beauty; learn more about her here.  
Hair & Scalp

Frizzy, limp hair: How to tame it

Bradley Crane is not just one of San Francisco's best stylists. He’s also a truly excellent teacher who understands how to break techniques down for real people dealing with real life situations: time-crunched mornings and San Francisco fog, for starters....
All About Skin

Kristina Holey & Marie Veronique on perioral dermatitis

Two of our favorite skin gurus, Kristina Holey & Marie Veronique, recently visited the Ayla studio together to share some of their wisdom about perioral and periorbital dermatitis: what it looks like, common triggers, and suggested approaches.
All About Skin

Video: A top dermatologist's acne tips

In this video, the brilliant Dr. Macrene Alexiades shares her top acne tips: understanding key external causes, considerations when choosing anti-acne skincare products and prescription treatments, and ways to prevent acne scars.
Inside Our Brands

Brand Spotlight: BioRecept

BioRecept was created by one of France’s top skincare formulators (pictured above, during a visit to Ayla) as her personal passion project. These hyaluronic acid-infused formulas leave skin glowing — and we're thrilled to offer them exclusively in the US.
All About Skin

A natural approach to clogged pores

Clogged pores and blackheads plague most of us at least some of the time. We asked Julia March, master facialist for such clear-skinned beauties as Linda Evangelista and Liv Tyler, to tell us her most surefire solutions for clogged-pore aggravation.
Body & Mind Inside Our Brands

Brand Spotlight: Les Fleurs de Bach

We didn’t know much about Bach flower essences before we stumbled upon Les Fleurs de Bach during a recent trip to Paris, but now that we do, we just have to tell you about them.
Letters from Dara

Letter from Bangkok

A note about "otherness," inspired by a visit to Bangkok at the end of 2018.
Inside Our Brands

Brand Spotlight: MyHavtorn Organic Skincare

We were delighted to be selected as the first online retailer in the US to carry MyHavtorn's sea buckthorn-infused organic skin care products. Why are we such ardent fans of MyHavtorn? Let us count the ways.
Hair & Scalp

Hair loss: What's normal, and when to be concerned

While washing your hair, do you sometimes stop and wonder if so much of it should be going down the drain? We do. So we asked Diane Berson, MD, a leading dermatologist and national hair loss expert, for advice. 
Inside Our Brands

Brand spotlight: TWELVE Beauty

We’re always very excited to introduce a brand to the US for the first time —especially when it has considerable pent-up demand and a founder who’s also the formulator (because then we can ask all kinds of questions). 
Body & Mind Inside Our Brands

Fragrance 101 with the creator of Ellis Brooklyn

Ellis Brooklyn was created by Bee Shapiro, a chic Williamsburg mom who happens to be a style columnist for The New York Times. When we wanted to get a little Fragrance 101, Bee was naturally the first resource we thought of. 
Fun with Color Inside Our Brands

Inika Foundation Shade Finder

Inika's Certified Organic BB Cream & Liquid Foundation both come in 6 shades; Inika's Baked Mineral Foundation comes in 8 shades. How do you choose the right one? We've got you covered. 
Body & Mind

Ian Marber on nutrition basics — and his daily diet

Leading nutrition consultant Ian Marber represents a voice of reason in the world of nutrition, a realm that can be confusingly contradictory. During his visit to our SF studio, he helped us reset with a few pieces of advice for everyone.
Fun with Color Inside Our Brands

Kosas Shade Finder

Kosas put together a brilliant chart to help you figure out which lipstick and Color & Light palettes (Creme or Pressed) might work best for you. Still torn? Call us.
All About Skin

Skin changes during menopause: A top dermatologist's guide

Many of our lovely customers come to us for help with skin care challenges related to perimenopause and menopause, so we approached top dermatologist ad menopausal skin expert Jeannette Graf, MD, for advice on the best solutions.
All About Skin

All about rosacea, eczema, redness, & sensitive skin

Red, irritated skin can be a mystery. Is it rosacea? Eczema? Are you simply a delicate flower? Leading dermatologist Elizabeth K. Hale, MD, helps us sort out the differences.
All About Skin Inside Our Brands

TWELVE formulator Pedro Català's secrets to better toning

Pedro Català — founder and formulator of TWELVE Beauty — is one of the most thoroughly educated founder-formulators we know; he has not only a pharmacy degree, but also a PhD in Natural Product Formulation. As one beauty editor put it, "What Pedro doesn't know...
Hair & Scalp Inside Our Brands

How often should you shampoo, and does shampoo stop working?

Shampoo: It seems like it should be the simplest step in hair care, yet contradictory advice about it seems to be coming out of everyone's ears. To clear things up, we approached Josh Rosebrook, celebrity hair stylist.
All About Skin Inside Our Brands

Dermatologist Macrene Alexiades, MD on skin firmness and elasticity

Firmness and elasticity are top of mind for many of us these days. For more on this topic, we interviewed Dr. Macrene Alexiades — the revered dermatologist with three Harvard degrees and one of the most enviable CVs in her field. 
Inside Our Brands Letters from Dara

The story behind Dara's Oil

One of our founder's favorite products was whipped up specifically for her sensitive complexion by Marie Veronique herself. Marie tucked “Dara’s Oil” into our shipments from her lab from time to time, to be discovered with a squeal of delight.
Letters from Dara

Non-toxic beauty products: why they matter

Whether you call it clean, nontoxic, green, or — our favorite — healthy, this part of the beauty world has been our sandbox since the day we launched in 2011. Here's a closer look at the why and the how.
Inside Our Brands

Brand spotlight: Kristina Holey + Marie Veronique Skincare Collaboration

Marie Veronique is one of our most beloved brands; Kristina Holey is one of the most celebrated facialists in the country. Anything they do together is bound to be extraordinary. 

Kristina Holey & Marie Veronique on product layering

Two of our favorite skin gurus, Kristina Holey & Marie Veronique, recently visited the Ayla studio together to share some of their wisdom. In this quick little video, they discuss product layering: when it can be helpful to layer serums...
All About Skin Body & Mind

Gua Sha facial tutorial

In this tutorial, you'll learn a simple facial Gua Sha routine that you can perform on yourself at home with our rainbow fluorite tool. 
Featured

Marie Veronique on Natural Acne Treatment

Marie-Veronique Nadeau has developed a well-deserved reputation in natural and non-toxic beauty circles as something of an acne-fighting wizard. Read on to learn more.
All About Skin Inside Our Brands

TWELVE's Dr. Pedro Catalá on Healthy Skin Barrier Function

Shifts in temperature and humidity can lead to changes in the way your skin’s barrier functions: during these times, skin has to work harder to stay in balance, particularly where hydration is concerned. This is a frequent struggle in the...
All About Skin

Facial Massage for Puffiness

Our magical esthetician, Sarah, is a master at de-puffing massage, and she’s shared a routine that you can do at home in just a few minutes here.
All About Skin Inside Our Brands

A natural remedy for blackheads: Dr. Pedro Catalá presents a kinder, gentler solution

A quick Google search for “blackhead removal” will reveal a variety of devices ranging from those that look fairly medieval to those that look like a miniature Dyson vacuum cleaner. In our view, none of them will be the answer...
All About Skin Inside Our Brands

Collagen in topical and ingestible skincare: dermatologist Macrene Alexiades, MD weighs in

Collagen is an endlessly fascinating topic to us, and to many of you, too — especially these days, when we’re spending a little more time than usual looking at our skin in bathroom mirrors and Zoom meetings and perhaps wondering...
All About Skin Body & Mind

Perimenopause and menopause: an OB/GYN weighs in on skin and body symptoms

Tamara Neuhaus, MD is an OB/GYN who specializes in menopause and perimenopause at The Cusp, where she serves as Chief Medical Officer.   Hormones wreak havoc on skin, particularly once women reach their late forties and fifties: Perimenopause and menopause...
All About Skin

How to read ingredient labels on cosmetics: an expert guide

Have you ever thought, “Someone should put together a guide on how to read these ingredient labels”? We hope so.
All About Skin Inside Our Brands

Natural DIY mask recipes from Dr. Pedro Catalá

DIY beauty is not our favorite trend, simply because there are many ways it can go wrong. But homemade face masks are so tempting, aren’t they? Here are some that are formulator-approved. 
All About Skin Inside Our Brands

Natural homemade remedies for dry hands from Dr. Pedro Catalá

Frequent washing and sanitizing is leaving many of us with dry, cracked hands. For some natural home remedies, we approached Pedro Catalá, founder and formulator of TWELVE Beauty.
All About Skin Inside Our Brands

A conversation with Kristina Holey & Kristy from Marie Veronique

If you missed Dara's Instagram Live chat with Kristina Holey and Kristy Moore-Jeffress at Marie Veronique HQ in Berkeley, you can watch the full video here
All About Skin Inside Our Brands

Marie Veronique on why you need Vitamin C

“I think I need a Vitamin C serum.” It’s something we hear from a lot of you, and you’re right: you probably do. But finding the right one can be tricker than it may seem. We asked the brilliant Marie Veronique to...
All About Skin Inside Our Brands

Marie Veronique on Exfoliation 2.0

Marie-Veronique Nadeau is something of a folk hero in the healthy beauty world. Here, she reveals how we can all be thinking about exfoliation differently. 
All About Skin Inside Our Brands

TWELVE Beauty creator Pedro Catalá tells us why we need mature skin cells

If you suffer from perioral or periorbital dermatitis, or simply have sensitive skin, you’ll want to read Pedro's explanation of why mature skin cells are your friends.
All About Skin Body & Mind Inside Our Brands

Kristina Holey & Anna Gold on the Dr. Anna Gold Tinctures

Dr. Anna Hsieh Gold, the creator of a line of herbal tinctures, is a key collaborator of star facialist Kristina Holey's. Here, these two superwomen discuss their work together and how Dr. Gold's tinctures fit in. 
All About Skin

What Dara's using on her face: December 2019

In answer to our customers’ most frequently asked question when Dara’s not in our studio, she's sharing which skincare products she uses every day. 
All About Skin Inside Our Brands

A humectant glossary, inspired by San Francisco, from Dr. Pedro Catalá

We were delighted to have Dr. Pedro Catalá, creator of TWELVE Beauty, visiting us from Spain this month. During his time here, he wrote this absolutely lovely journal and invited us to share it with you as a guest blog...
All About Skin

All about hyperpigmentation

Hyperpigmentation is a real problem for many, and an annoyance for many more. Elizabeth K. Hale, M.D. gives us an unbiased expert perspective on what it is, how it can be prevented, and the best treatments.
All About Skin Inside Our Brands

Lycoconfort & skincare during chemotherapy: thoughts from BioRecept’s founder

Anne Dupouy-Camet created her best-selling Lycoconfort de Peau moisturizer for her mother during her chemotherapy treatment. “It was the only thing that could soothe her skin,” she noted — and it’s our go-to for those whose skin is so parched...
All About Skin Inside Our Brands

Skincare during cancer treatment: TWELVE founder Pedro Catalá weighs in

Dr. Pedro Català started creating his TWELVE formulas while working as a pharmacist at a London oncology clinic. It’s no wonder his products are so wonderfully soothing — and he's full of excellent advice on how to care for skin during cancer...
All About Skin Inside Our Brands

Air pollution's effects on skin

A clear link between air pollution and accelerated skin aging has been demonstrated in a number of studies in recent years. We asked Parisian pharmacist, skincare researcher, and chemist Anne Dupouy-Camet to weigh in.
All About Skin

Retinol, Retin-A, and other retinoids: what they do and how to use them

Is an over the counter retinol product enough, or do you need to get a prescription retinoid like Retin-A? To get the straight scoop, we consulted Seth Matarasso, MD, our favorite West coast dermatologist.
All About Skin Inside Our Brands

Niacinamide in skincare: key benefits and the latest news

Pedro Català, founder of TWELVE Beauty, is one of our most trusted resources for ingredient information; he is constantly evaluating new raw materials and is known for his exacting standards. These days, he's particularly excited about niacinamide.
All About Skin Inside Our Brands

Marie Veronique on mitochondria, cellular respiration, and skin health

When we asked the brilliant chemist Marie Veronique about what's new in skincare, she said, “It’s all about the mitochondria.” (Mitochondria: it's the new microbiome.)
All About Skin Inside Our Brands

TWELVE formulator Pedro Català’s tips for dehydrated skin

Dehydration: it's the common link between combination and dry skin conditions, and it's the reason why Pedro Català created his marvelous moisture serums.
All About Skin Inside Our Brands

DIY beauty: expert tips & words of caution

DIY face masks are a lot of fun. But as founder-formulator Dr. Pedro Català of TWELVE puts it, “Natural product formulation is a science, not an experiment.” Who better to ask for a perspective on the DIY craze?
All About Skin

Sunscreen tips from a top dermatologist

To understand what we need to know about sunscreen and clear up a few frequently asked questions, we spoke to Elizabeth K. Hale, M.D., a leading expert in the field of dermatology with a particular passion for sun protection.
All About Skin

Kristina Holey & Marie Veronique on perioral dermatitis

Two of our favorite skin gurus, Kristina Holey & Marie Veronique, recently visited the Ayla studio together to share some of their wisdom about perioral and periorbital dermatitis: what it looks like, common triggers, and suggested approaches.
All About Skin

Video: A top dermatologist's acne tips

In this video, the brilliant Dr. Macrene Alexiades shares her top acne tips: understanding key external causes, considerations when choosing anti-acne skincare products and prescription treatments, and ways to prevent acne scars.
All About Skin

A natural approach to clogged pores

Clogged pores and blackheads plague most of us at least some of the time. We asked Julia March, master facialist for such clear-skinned beauties as Linda Evangelista and Liv Tyler, to tell us her most surefire solutions for clogged-pore aggravation.
All About Skin

Skin changes during menopause: A top dermatologist's guide

Many of our lovely customers come to us for help with skin care challenges related to perimenopause and menopause, so we approached top dermatologist ad menopausal skin expert Jeannette Graf, MD, for advice on the best solutions.
All About Skin

All about rosacea, eczema, redness, & sensitive skin

Red, irritated skin can be a mystery. Is it rosacea? Eczema? Are you simply a delicate flower? Leading dermatologist Elizabeth K. Hale, MD, helps us sort out the differences.
All About Skin Inside Our Brands

TWELVE formulator Pedro Català's secrets to better toning

Pedro Català — founder and formulator of TWELVE Beauty — is one of the most thoroughly educated founder-formulators we know; he has not only a pharmacy degree, but also a PhD in Natural Product Formulation. As one beauty editor put it, "What Pedro doesn't know...
All About Skin Inside Our Brands

Dermatologist Macrene Alexiades, MD on skin firmness and elasticity

Firmness and elasticity are top of mind for many of us these days. For more on this topic, we interviewed Dr. Macrene Alexiades — the revered dermatologist with three Harvard degrees and one of the most enviable CVs in her field. 
All About Skin Body & Mind

Gua Sha facial tutorial

In this tutorial, you'll learn a simple facial Gua Sha routine that you can perform on yourself at home with our rainbow fluorite tool. 
Hair & Scalp Inside Our Brands

EVOLVh founder Boris Oak on InstaVolume volumizing haircare

We adore Boris Oak, the creator of our favorite hometown haircare brand, EVOLVh. He always bounces in the door with so much enthusiasm that, when we can all gather for a big bash again, it's clear he’ll need to join...
Hair & Scalp Inside Our Brands

Natural products & styling secrets for curly hair

We asked Michele Scott-Lynch, the founder of Bouclème, to answer the most frequently asked questions of our biggest Bouclème fans. Here, she covers secrets to getting more volume at the crown; making curls last all day; and refreshing curls the...
Hair & Scalp Inside Our Brands

Tips for curls from EVOLVh founder Boris Oak

Much to our delight, EVOLVh’s founder, Boris Oak, popped in for a visit to our SF studio. Even more delightful? He told us his secret to keep curls frizz free. Read on for his tips and an introduction to the...
Hair & Scalp Inside Our Brands

Tricks for more volume from EVOLVh's founder, Boris Oak

EVOLVh does many things well; one of the first things we noticed was how beautifully volumizing their products can be. No crunch, no dryness — just bouncy, shiny, touchable hair. So we had to ask their founder, Boris, “How do...
Hair & Scalp Inside Our Brands

Tricks for better hair color from EVOLVh's founder, Boris Oak

Much to our delight, EVOLVh’s founder, Boris Oak, popped in for a visit last week with some new products that are not only excellent, but also might fall under the “where has this been all my life” category — especially...
Hair & Scalp

Tips for healthy hair and scalp from a top dermatologist

We asked nationally recognized hair loss expert Diane Berson, MD a question that we figured most of you would have: "How can we keep our hair and scalps healthy so that we don't lose our hair in the first place?" 
Hair & Scalp

Frizzy, limp hair: How to tame it

Bradley Crane is not just one of San Francisco's best stylists. He’s also a truly excellent teacher who understands how to break techniques down for real people dealing with real life situations: time-crunched mornings and San Francisco fog, for starters....
Hair & Scalp

Hair loss: What's normal, and when to be concerned

While washing your hair, do you sometimes stop and wonder if so much of it should be going down the drain? We do. So we asked Diane Berson, MD, a leading dermatologist and national hair loss expert, for advice. 
Hair & Scalp Inside Our Brands

How often should you shampoo, and does shampoo stop working?

Shampoo: It seems like it should be the simplest step in hair care, yet contradictory advice about it seems to be coming out of everyone's ears. To clear things up, we approached Josh Rosebrook, celebrity hair stylist.
Body & Mind

Mental health during the pandemic and how self-care fits in: a psychologist's perspective

Chandler Chang, PhD, is the Founder & Clinical Director of Therapy Lab, a California practice that offers science-based teletherapy from the comfort of home. You may have heard about Dr. Chang in the LA Times or on Cheddar TV; our...
Body & Mind

Our current mood-lifting favorites: September 2020

Sometimes we imagine that, inside each one of us, there’s a little cheerleader jumping up and down, waving pom-poms, calling to us, “You can do it! You’ve got this!”  It can be a charming, motivating visual. But this year, for...
Body & Mind Inside Our Brands

Les Fleurs de Bach: the story & devotion behind this brand

We’ve been the exclusive US partners of Elixirs & Co and their Les Fleurs de Bach brand since our founder met their team in Paris five years ago — after having stumbled upon their absolutely perfect body scrub in a shop in...
Body & Mind

CBD Body Oil: Juna's Ease

When CBD was first on everyone’s minds a few years ago, we started hunting for good resources to help us understand it. All paths seemed to lead to Jewel Zimmer, the founder of Juna: “If you want to hear about...
Body & Mind

Perimenopause and Menopause Symptoms: Q&A video with Tamara Neuhaus, MD

We’ve been fascinated by the topic of perimenopause and menopause for years — as have many of you, given how popular this interview about menopausal skincare (one of our personal favorites) has been. As always, we found ourselves wanting to...
Body & Mind

A simple exercise to support love, compassion, and joy

Try this invigorating exercise, a yoga-class favorite, to focus on your heart—your center of love, compassion, and joy. (Kids will love this one, too.)
Body & Mind Inside Our Brands

Natural deodorant: how it works, and why it's worth it

Between its three stellar, distinct, and incredibly efficacious natural deodorant formulas — Hoppin’ Fresh, Base Layer, and Sublime Sage — Ursa Major is likely to be the one brand that will make you switch over from your “eh, it may...
Body & Mind Inside Our Brands

Stress & anxiety relief through herbal remedies: Dr. Anna Gold on BALANCE

The past few months have been trying times for everyone, filled with stress and anxiety for many. We interviewed Dr. Anna Hsieh Gold, one of the Bay Area’s most sought after practitioners of TCM and the creator of Dr. Anna...
Body & Mind Inside Our Brands

Boosting the immune system naturally with herbs: Dr. Anna Gold weighs in

Virus prevention on your mind? Wouldn’t you know it — ours, too. We interviewed Dr. Anna Hsieh Gold, one of the Bay Area’s most sought after practitioners of TCM and the creator of Dr. Anna Gold (formerly Arcana) herbal tinctures,...
All About Skin Body & Mind

Perimenopause and menopause: an OB/GYN weighs in on skin and body symptoms

Tamara Neuhaus, MD is an OB/GYN who specializes in menopause and perimenopause at The Cusp, where she serves as Chief Medical Officer.   Hormones wreak havoc on skin, particularly once women reach their late forties and fifties: Perimenopause and menopause...
Body & Mind

Simple meditation instructions from Juniper

Juniper Meditation Center shares their simple steps for meditation that can be done on a daily basis for a calmer and more disciplined mind.
Body & Mind

Breathing exercise for better sleep: Viloma Pranayama

Pranayama is the yogic exercise of controlling the breath. Viloma Pranayama is a simple exercise that can be done at bedtime — or anytime — to achieve a sense of calm and balance.
Body & Mind

All about the lymphatic system and lymphatic drainage

Lisa Brinker is the go-to Manual Lymphatic Drainage expert in San Francisco — the one who is consistently recommended by other massage therapists and bodyworkers for her particular expertise in this specific discipline. Since we've recently introduced products that speak...
Body & Mind Inside Our Brands

How to use your Sea Soak & Straight Up Seaweed as a fertilizer after your bath

Our seaweed forager, Ian, tell us how we can use the kelp from our Sea Soak and Straight Up Seaweed products as a fertilizer once we've taken our baths.
All About Skin Body & Mind Inside Our Brands

Kristina Holey & Anna Gold on the Dr. Anna Gold Tinctures

Dr. Anna Hsieh Gold, the creator of a line of herbal tinctures, is a key collaborator of star facialist Kristina Holey's. Here, these two superwomen discuss their work together and how Dr. Gold's tinctures fit in. 
Body & Mind Inside Our Brands

Mija Superstar: behind the supplement with Sarah Koszyk, MA, RDN

MIJA Superstar was developed by a registered dietitian with serious credentials: Sarah Koszyk, MA, RDN is one of the most well-respected nutritionists in the Bay Area. Naturally, we were full of questions for her. 
Body & Mind Inside Our Brands

Mija Superstar smoothie recipes

We asked Sarah Koszyk, MA, RDN to share some of her favorite smoothie recipes with us — because one of the best things about her Mija Superstar supplement is how nicely it works in your morning smoothie. 
Body & Mind

Astrologer Rose Theodora on what to expect as 2019 comes to a close

As we approach the end of the decade, we asked celebrated astrologer Rose Theodora to tell us what to expect from an astrological perspective.
Body & Mind Inside Our Brands

Traditional Chinese Medicine 101 with Dr. Anna Gold

Traditional Chinese Medicine (TCM) is one of the oldest forms of medicine; it’s been practiced for over 5,000 years. Even more awe-inspiring, to us, is the fact that it is not only still widely practiced, but also increasingly used to...
Body & Mind

Rose Theodora on astrology basics & Scorpio season

Rose Theodora is a celebrated astrologer who currently resides in Spain. We're thrilled that she will visit Ayla for a residency at the end of October — just in time for Scorpio season.
Body & Mind Inside Our Brands

Dr. Thomas Cowan on how (and why) to eat more vegetables

Dr. Cowan’s Garden vegetable powders are food supplements in the truest sense: they’re actually food. Their creator — Dr. Cowan — is a holistic MD and prolific author in our home city of San Francisco.
Body & Mind

How stress affects your skin

According to Dr. Amy Wechsler, one of a handful of doctors in the United States board-certified in both dermatology and psychiatry, stress can have a major impact on the condition of our skin — particularly as we age.
Body & Mind Inside Our Brands

Brand Spotlight: Activist Manuka

Activist Raw Manuka honey is in a class of its own. We hadn’t spent too much time thinking about honey before spring 2019, to be candid. Then Activist came to us, and everything changed.
Body & Mind Inside Our Brands

Happy Tea: A closer look at Ayla + MyHavtorn sea buckthorn tea

We fell hopelessly in love with the delicate, health-boosting sea buckthorn leaf tea that our friends at MyHavtorn make from the sea buckthorn trees on their Swedish farm. So we asked them if we could buy all of it. 
Body & Mind Inside Our Brands

Brand Spotlight: Les Fleurs de Bach

We didn’t know much about Bach flower essences before we stumbled upon Les Fleurs de Bach during a recent trip to Paris, but now that we do, we just have to tell you about them.
Body & Mind Inside Our Brands

Fragrance 101 with the creator of Ellis Brooklyn

Ellis Brooklyn was created by Bee Shapiro, a chic Williamsburg mom who happens to be a style columnist for The New York Times. When we wanted to get a little Fragrance 101, Bee was naturally the first resource we thought of. 
Body & Mind

Ian Marber on nutrition basics — and his daily diet

Leading nutrition consultant Ian Marber represents a voice of reason in the world of nutrition, a realm that can be confusingly contradictory. During his visit to our SF studio, he helped us reset with a few pieces of advice for everyone.
All About Skin Body & Mind

Gua Sha facial tutorial

In this tutorial, you'll learn a simple facial Gua Sha routine that you can perform on yourself at home with our rainbow fluorite tool. 
Fun with Color Inside Our Brands

Orcé Come Closer Foundation: Choosing Your Shade

Shade matching sounds simple enough, but it can be frustrating and time-consuming. There are a few ways to make the process a whole lot easier, and we’re breaking them down.
Fun with Color Inside Our Brands

Brand Spotlight: Orcé Cosmetics

Orcé founder Yu-Chen Shih now lives in Los Angeles, but she grew up in Singapore — where, given her Polynesian roots, she spent most of her childhood being teased for her darker complexion and curvy build, which stood in stark...
Fun with Color Inside Our Brands

Summer-to-fall makeup tips with Susanne Manasi Persson

Manasi7 creator, makeup artist Susanne Manasi Persson, shares her top tips on the summer-to-fall transition — which can be a tricky one from a makeup perspective. 
Fun with Color

A guide to our favorite healthy mascaras

We're a very, very picky bunch; you may know this already. It's one of the reasons why we keep our product collection so tightly edited. Another reason is that we don't want to overwhelm you unnecessarily with choice — but still,...
Fun with Color Inside Our Brands

Brand spotlight: Olio E Osso

Olio E Osso’s founder, Paola LaMorticella, has been the go-to makeup artist and stylist for top athletes for the past 25 years. Here, she shares application tips for her best-selling Tinted Balms along with various secrets about her fascinating life....
Fun with Color

Makeup tutorial: Kosås Color & Light duos

Want to learn how to use the beautiful Color & Light duos from Kosås? At Ayla's SF studio, makeup artist Melissa McMillan demonstrates the use of these palettes featuring wearable, blendable blush, bronzer, and highlighter colors. 
Fun with Color Inside Our Brands

Inika Foundation Shade Finder

Inika's Certified Organic BB Cream & Liquid Foundation both come in 6 shades; Inika's Baked Mineral Foundation comes in 8 shades. How do you choose the right one? We've got you covered. 
Fun with Color Inside Our Brands

Kosas Shade Finder

Kosas put together a brilliant chart to help you figure out which lipstick and Color & Light palettes (Creme or Pressed) might work best for you. Still torn? Call us.
Body & Mind Inside Our Brands

Les Fleurs de Bach: the story & devotion behind this brand

We’ve been the exclusive US partners of Elixirs & Co and their Les Fleurs de Bach brand since our founder met their team in Paris five years ago — after having stumbled upon their absolutely perfect body scrub in a shop in...
All About Skin Inside Our Brands

TWELVE's Dr. Pedro Catalá on Healthy Skin Barrier Function

Shifts in temperature and humidity can lead to changes in the way your skin’s barrier functions: during these times, skin has to work harder to stay in balance, particularly where hydration is concerned. This is a frequent struggle in the...
Inside Our Brands

The Ayla Sea Soak: Reef Check update

We’re proud to donate 5% of all our Sea Soak sales to Reef Check Foundation, an incredible “citizen science” nonprofit that educates and empowers anyone who’s SCUBA certified to help with marine conservation efforts. Reef Check has chapters in 40...
Inside Our Brands

MyHavtorn: 2020 harvest update

Every year, we look forward to the harvest update from Robin and Ingrid at the MyHavtorn farm in Bollebygd, Sweden. Read their latest news below, and to learn more about the harvest in general (it's fascinating!), check out this interview...
Inside Our Brands

Sea buckthorn harvest time at the MyHavtorn farm

MyHavtorn's sea buckthorn products are fresher, purer, and packed with more sea buckthorn than any others we've tried. Want to know more about how these berries are grown? 
Inside Our Brands

Brand spotlight: 27 Rosiers

We've known the delightful duo behind 27 Rosiers, Stephanie and Kevin, since they first visited Ayla in fall 2018; we've met them in their hometown of Paris, too.  Read on to learn more about their story and their uniquely French-Californian philosophy.  
Fun with Color Inside Our Brands

Orcé Come Closer Foundation: Choosing Your Shade

Shade matching sounds simple enough, but it can be frustrating and time-consuming. There are a few ways to make the process a whole lot easier, and we’re breaking them down.
Fun with Color Inside Our Brands

Brand Spotlight: Orcé Cosmetics

Orcé founder Yu-Chen Shih now lives in Los Angeles, but she grew up in Singapore — where, given her Polynesian roots, she spent most of her childhood being teased for her darker complexion and curvy build, which stood in stark...
Inside Our Brands

Dr. Lara Devgan on her new Retinol + Bakuchiol Resurfacing Serum

It’s no wonder that Lara Devgan, MD is the go-to board-certified plastic surgeon of New York’s chicest set: her list of accomplishments would impress even the most jaded New Yorker. She’s also a mother of six (!) and has created...
Inside Our Brands

Dr. Pedro Catalá on TWELVE Clear Beginning Hand Spray

When COVID-19 swept the world, many cosmetics manufacturers pitched in by making hand sanitizers to alleviate shortages. TWELVE’s founder, Dr. Pedro Catalá, wanted to help, too — but in typical Pedro style, he wanted to make the best hand solution...
Body & Mind Inside Our Brands

Natural deodorant: how it works, and why it's worth it

Between its three stellar, distinct, and incredibly efficacious natural deodorant formulas — Hoppin’ Fresh, Base Layer, and Sublime Sage — Ursa Major is likely to be the one brand that will make you switch over from your “eh, it may...
All About Skin Inside Our Brands

A natural remedy for blackheads: Dr. Pedro Catalá presents a kinder, gentler solution

A quick Google search for “blackhead removal” will reveal a variety of devices ranging from those that look fairly medieval to those that look like a miniature Dyson vacuum cleaner. In our view, none of them will be the answer...
Hair & Scalp Inside Our Brands

EVOLVh founder Boris Oak on InstaVolume volumizing haircare

We adore Boris Oak, the creator of our favorite hometown haircare brand, EVOLVh. He always bounces in the door with so much enthusiasm that, when we can all gather for a big bash again, it's clear he’ll need to join...
Body & Mind Inside Our Brands

Stress & anxiety relief through herbal remedies: Dr. Anna Gold on BALANCE

The past few months have been trying times for everyone, filled with stress and anxiety for many. We interviewed Dr. Anna Hsieh Gold, one of the Bay Area’s most sought after practitioners of TCM and the creator of Dr. Anna...
Body & Mind Inside Our Brands

Boosting the immune system naturally with herbs: Dr. Anna Gold weighs in

Virus prevention on your mind? Wouldn’t you know it — ours, too. We interviewed Dr. Anna Hsieh Gold, one of the Bay Area’s most sought after practitioners of TCM and the creator of Dr. Anna Gold (formerly Arcana) herbal tinctures,...
All About Skin Inside Our Brands

Collagen in topical and ingestible skincare: dermatologist Macrene Alexiades, MD weighs in

Collagen is an endlessly fascinating topic to us, and to many of you, too — especially these days, when we’re spending a little more time than usual looking at our skin in bathroom mirrors and Zoom meetings and perhaps wondering...
All About Skin Inside Our Brands

Natural DIY mask recipes from Dr. Pedro Catalá

DIY beauty is not our favorite trend, simply because there are many ways it can go wrong. But homemade face masks are so tempting, aren’t they? Here are some that are formulator-approved. 
All About Skin Inside Our Brands

Natural homemade remedies for dry hands from Dr. Pedro Catalá

Frequent washing and sanitizing is leaving many of us with dry, cracked hands. For some natural home remedies, we approached Pedro Catalá, founder and formulator of TWELVE Beauty.
All About Skin Inside Our Brands

A conversation with Kristina Holey & Kristy from Marie Veronique

If you missed Dara's Instagram Live chat with Kristina Holey and Kristy Moore-Jeffress at Marie Veronique HQ in Berkeley, you can watch the full video here
Inside Our Brands

Brand spotlight: RiseWell

RiseWell is one of those brands that just fell into our laps, as if some sort of dental angel looked at our shelves and thought, “The poor dears, they don’t have a toothpaste brand in there, do they?”
Inside Our Brands

TWELVE founder Dr. Pedro Catalá shares the secrets behind his new Reverent Antioxidant Dry Body Oil

TWELVE founder Pedro Catalá shares the secrets behind his new Reverent Antioxidant Body Oil, a firming body oil infused with botanical extracts that act as a second skin while also stimulating the lymphatic drainage system.
Inside Our Brands

Brand spotlight: Kahina Giving Beauty

Kahina’s story is a rich one, and we love the team behind these beautiful products, so we asked Katharine to share more of their story — and some of the secrets behind their new products — with you.
Inside Our Brands

Brand spotlight: Dr. Devgan Scientific Beauty

Lara Devgan, MD is the go-to board-certified plastic surgeon of New York’s chicest set and the creator of two of our newest favorite products. We caught up with this accomplished mom of 6 (!) to learn more.
Inside Our Brands

Brand spotlight: Max & Me

In this thoughtful, thorough interview, Max & Me creator Tanja Gruber covers Austrian farming history, tales of visits to suppliers in far-flung destinations, and secrets to lasting love. 
Inside Our Brands

The story behind Guldkorn Cream

Guldkorn Cream was created just for us in Sweden by our wonderful friends at MyHavtorn. Read more about its development in our interview with Robin, MyHavtorn's charming co-founder.
All About Skin Inside Our Brands

Marie Veronique on why you need Vitamin C

“I think I need a Vitamin C serum.” It’s something we hear from a lot of you, and you’re right: you probably do. But finding the right one can be tricker than it may seem. We asked the brilliant Marie Veronique to...
All About Skin Inside Our Brands

Marie Veronique on Exfoliation 2.0

Marie-Veronique Nadeau is something of a folk hero in the healthy beauty world. Here, she reveals how we can all be thinking about exfoliation differently. 
Body & Mind Inside Our Brands

How to use your Sea Soak & Straight Up Seaweed as a fertilizer after your bath

Our seaweed forager, Ian, tell us how we can use the kelp from our Sea Soak and Straight Up Seaweed products as a fertilizer once we've taken our baths.
All About Skin Inside Our Brands

TWELVE Beauty creator Pedro Catalá tells us why we need mature skin cells

If you suffer from perioral or periorbital dermatitis, or simply have sensitive skin, you’ll want to read Pedro's explanation of why mature skin cells are your friends.
All About Skin Body & Mind Inside Our Brands

Kristina Holey & Anna Gold on the Dr. Anna Gold Tinctures

Dr. Anna Hsieh Gold, the creator of a line of herbal tinctures, is a key collaborator of star facialist Kristina Holey's. Here, these two superwomen discuss their work together and how Dr. Gold's tinctures fit in. 
Body & Mind Inside Our Brands

Mija Superstar: behind the supplement with Sarah Koszyk, MA, RDN

MIJA Superstar was developed by a registered dietitian with serious credentials: Sarah Koszyk, MA, RDN is one of the most well-respected nutritionists in the Bay Area. Naturally, we were full of questions for her. 
Body & Mind Inside Our Brands

Mija Superstar smoothie recipes

We asked Sarah Koszyk, MA, RDN to share some of her favorite smoothie recipes with us — because one of the best things about her Mija Superstar supplement is how nicely it works in your morning smoothie. 
Inside Our Brands

Dermatologist Macrene Alexiades on her new Macrene Actives line

We've been enthusiastic supporters of Dr. Macrene Alexiades and her 37 Actives product line since its very beginning. And we're delighted to now be one of the first retailers to introduce her updated product line, which includes new formulas, new...
All About Skin Inside Our Brands

A humectant glossary, inspired by San Francisco, from Dr. Pedro Catalá

We were delighted to have Dr. Pedro Catalá, creator of TWELVE Beauty, visiting us from Spain this month. During his time here, he wrote this absolutely lovely journal and invited us to share it with you as a guest blog...
Inside Our Brands

The Science Behind TWELVE's new Clementine Cleansing Balm

The Clementine Cleansing Balm is the latest addition to the stellar TWELVE lineup. Here, creator Dr. Pedro Català explains why it works so well with just five ingredients.
Body & Mind Inside Our Brands

Traditional Chinese Medicine 101 with Dr. Anna Gold

Traditional Chinese Medicine (TCM) is one of the oldest forms of medicine; it’s been practiced for over 5,000 years. Even more awe-inspiring, to us, is the fact that it is not only still widely practiced, but also increasingly used to...
Inside Our Brands

Introducing the Ayla Sea Soak

Our first Ayla product has so many fascinating stories attached to it — and we’re so incredibly excited about it — that it’s hard to know exactly where to begin. So we’ll start with what it is: the Ayla Sea...
Inside Our Brands

Brand Spotlight: S5

S5 has been designed to address chronic skin stress — a common culprit behind redness, sensitivity, and adult acne. Laura, S5's founder, tells us the story behind S5.
All About Skin Inside Our Brands

Lycoconfort & skincare during chemotherapy: thoughts from BioRecept’s founder

Anne Dupouy-Camet created her best-selling Lycoconfort de Peau moisturizer for her mother during her chemotherapy treatment. “It was the only thing that could soothe her skin,” she noted — and it’s our go-to for those whose skin is so parched...
All About Skin Inside Our Brands

Skincare during cancer treatment: TWELVE founder Pedro Catalá weighs in

Dr. Pedro Català started creating his TWELVE formulas while working as a pharmacist at a London oncology clinic. It’s no wonder his products are so wonderfully soothing — and he's full of excellent advice on how to care for skin during cancer...
Hair & Scalp Inside Our Brands

Natural products & styling secrets for curly hair

We asked Michele Scott-Lynch, the founder of Bouclème, to answer the most frequently asked questions of our biggest Bouclème fans. Here, she covers secrets to getting more volume at the crown; making curls last all day; and refreshing curls the...
Fun with Color Inside Our Brands

Summer-to-fall makeup tips with Susanne Manasi Persson

Manasi7 creator, makeup artist Susanne Manasi Persson, shares her top tips on the summer-to-fall transition — which can be a tricky one from a makeup perspective. 
Body & Mind Inside Our Brands

Dr. Thomas Cowan on how (and why) to eat more vegetables

Dr. Cowan’s Garden vegetable powders are food supplements in the truest sense: they’re actually food. Their creator — Dr. Cowan — is a holistic MD and prolific author in our home city of San Francisco.
Hair & Scalp Inside Our Brands

Tips for curls from EVOLVh founder Boris Oak

Much to our delight, EVOLVh’s founder, Boris Oak, popped in for a visit to our SF studio. Even more delightful? He told us his secret to keep curls frizz free. Read on for his tips and an introduction to the...
Inside Our Brands

TWELVE formulator Pedro Catalá on in-flight skincare and humectants

Pedro Catalá — founder and formulator of TWELVE Beauty — is one of the most thoroughly educated founder-formulators we know; he has not only a pharmacy degree, but also a PhD in Natural Product Formulation, a subject that he also teaches at...
Inside Our Brands

Brand Spotlight: Manasi7

Manasi7 was created by Susanne Manasi Persson, a Stockholm-based makeup artist. It has an approach to makeup products that is at the same time deeply thoughtful and refreshingly boundary-crushing, inspiring us to mix and match and play.
Hair & Scalp Inside Our Brands

Tricks for more volume from EVOLVh's founder, Boris Oak

EVOLVh does many things well; one of the first things we noticed was how beautifully volumizing their products can be. No crunch, no dryness — just bouncy, shiny, touchable hair. So we had to ask their founder, Boris, “How do...
Hair & Scalp Inside Our Brands

Tricks for better hair color from EVOLVh's founder, Boris Oak

Much to our delight, EVOLVh’s founder, Boris Oak, popped in for a visit last week with some new products that are not only excellent, but also might fall under the “where has this been all my life” category — especially...
All About Skin Inside Our Brands

Air pollution's effects on skin

A clear link between air pollution and accelerated skin aging has been demonstrated in a number of studies in recent years. We asked Parisian pharmacist, skincare researcher, and chemist Anne Dupouy-Camet to weigh in.
Body & Mind Inside Our Brands

Brand Spotlight: Activist Manuka

Activist Raw Manuka honey is in a class of its own. We hadn’t spent too much time thinking about honey before spring 2019, to be candid. Then Activist came to us, and everything changed.
Body & Mind Inside Our Brands

Happy Tea: A closer look at Ayla + MyHavtorn sea buckthorn tea

We fell hopelessly in love with the delicate, health-boosting sea buckthorn leaf tea that our friends at MyHavtorn make from the sea buckthorn trees on their Swedish farm. So we asked them if we could buy all of it. 
All About Skin Inside Our Brands

Niacinamide in skincare: key benefits and the latest news

Pedro Català, founder of TWELVE Beauty, is one of our most trusted resources for ingredient information; he is constantly evaluating new raw materials and is known for his exacting standards. These days, he's particularly excited about niacinamide.
Fun with Color Inside Our Brands

Brand spotlight: Olio E Osso

Olio E Osso’s founder, Paola LaMorticella, has been the go-to makeup artist and stylist for top athletes for the past 25 years. Here, she shares application tips for her best-selling Tinted Balms along with various secrets about her fascinating life....
All About Skin Inside Our Brands

Marie Veronique on mitochondria, cellular respiration, and skin health

When we asked the brilliant chemist Marie Veronique about what's new in skincare, she said, “It’s all about the mitochondria.” (Mitochondria: it's the new microbiome.)
Inside Our Brands

Brand Spotlight: Ursa Major of Vermont

There's just something about Ursa Major's healthy, gently-priced, and active-lifestyle-minded products from Vermont that we love. So what's the story behind this cool brand? Read on for the inside scoop from Emily Doyle, one of its founders.
All About Skin Inside Our Brands

TWELVE formulator Pedro Català’s tips for dehydrated skin

Dehydration: it's the common link between combination and dry skin conditions, and it's the reason why Pedro Català created his marvelous moisture serums.
Inside Our Brands

Brand spotlight: EVOLVh hair care

If you don’t already know the story behind this company, it’s a great one: EVOLVh is a partnership between Boris Oak and Gary Smith, the chemist responsible for such hair product superstars as Jhirmack, Jheri Curl, Frizz-Ease, and KMS.
Inside Our Brands

Vintner's Daughter: The formula behind the results

Vintner's Daughter Active Botanical Serum has been called many things: "Unicorn Tears," "The Face Oil to End All Face Oils," and "The Best Natural Beauty Product of All Time." Why is it so effective? We got the scoop from its creator....
Inside Our Brands

Brand Spotlight: Marie Veronique

Marie-Veronique Nadeau and her eponymous skincare line had been on our radar for some time. But it wasn’t until someone described her as a “mad scientist with a heart of gold” that we really sat up and paid attention.
All About Skin Inside Our Brands

DIY beauty: expert tips & words of caution

DIY face masks are a lot of fun. But as founder-formulator Dr. Pedro Català of TWELVE puts it, “Natural product formulation is a science, not an experiment.” Who better to ask for a perspective on the DIY craze?
Inside Our Brands

Product combining with May Lindstrom

May Lindstrom is often referred to as a "Skin Chef," and one of the things we love about her products is how well they work when mixed together. We asked May to lead us through her favorite product combinations. 
Inside Our Brands

Brand spotlight: May Lindstrom

We’re delighted to be the first and only SF retailer for May Lindstrom, the much-swooned-over line of gourmand skin treats. These remarkable, luxurious formulas make skincare not only results-oriented, but also truly pleasurable. Read on for the story behind them.
Inside Our Brands Letters from Dara

The story behind Foot Therapy

We've been hunting for an excellent exfoliating foot cream since 2011. Learn more about that search — and the beautiful product that MyHavtorn created for us as a result — here.
Inside Our Brands

Brand Spotlight: BioRecept

BioRecept was created by one of France’s top skincare formulators (pictured above, during a visit to Ayla) as her personal passion project. These hyaluronic acid-infused formulas leave skin glowing — and we're thrilled to offer them exclusively in the US.
Body & Mind Inside Our Brands

Brand Spotlight: Les Fleurs de Bach

We didn’t know much about Bach flower essences before we stumbled upon Les Fleurs de Bach during a recent trip to Paris, but now that we do, we just have to tell you about them.
Inside Our Brands

Brand Spotlight: MyHavtorn Organic Skincare

We were delighted to be selected as the first online retailer in the US to carry MyHavtorn's sea buckthorn-infused organic skin care products. Why are we such ardent fans of MyHavtorn? Let us count the ways.
Inside Our Brands

Brand spotlight: TWELVE Beauty

We’re always very excited to introduce a brand to the US for the first time —especially when it has considerable pent-up demand and a founder who’s also the formulator (because then we can ask all kinds of questions). 
Body & Mind Inside Our Brands

Fragrance 101 with the creator of Ellis Brooklyn

Ellis Brooklyn was created by Bee Shapiro, a chic Williamsburg mom who happens to be a style columnist for The New York Times. When we wanted to get a little Fragrance 101, Bee was naturally the first resource we thought of. 
Fun with Color Inside Our Brands

Inika Foundation Shade Finder

Inika's Certified Organic BB Cream & Liquid Foundation both come in 6 shades; Inika's Baked Mineral Foundation comes in 8 shades. How do you choose the right one? We've got you covered. 
Fun with Color Inside Our Brands

Kosas Shade Finder

Kosas put together a brilliant chart to help you figure out which lipstick and Color & Light palettes (Creme or Pressed) might work best for you. Still torn? Call us.
All About Skin Inside Our Brands

TWELVE formulator Pedro Català's secrets to better toning

Pedro Català — founder and formulator of TWELVE Beauty — is one of the most thoroughly educated founder-formulators we know; he has not only a pharmacy degree, but also a PhD in Natural Product Formulation. As one beauty editor put it, "What Pedro doesn't know...
Hair & Scalp Inside Our Brands

How often should you shampoo, and does shampoo stop working?

Shampoo: It seems like it should be the simplest step in hair care, yet contradictory advice about it seems to be coming out of everyone's ears. To clear things up, we approached Josh Rosebrook, celebrity hair stylist.
All About Skin Inside Our Brands

Dermatologist Macrene Alexiades, MD on skin firmness and elasticity

Firmness and elasticity are top of mind for many of us these days. For more on this topic, we interviewed Dr. Macrene Alexiades — the revered dermatologist with three Harvard degrees and one of the most enviable CVs in her field. 
Inside Our Brands Letters from Dara

The story behind Dara's Oil

One of our founder's favorite products was whipped up specifically for her sensitive complexion by Marie Veronique herself. Marie tucked “Dara’s Oil” into our shipments from her lab from time to time, to be discovered with a squeal of delight.
Inside Our Brands

Brand spotlight: Kristina Holey + Marie Veronique Skincare Collaboration

Marie Veronique is one of our most beloved brands; Kristina Holey is one of the most celebrated facialists in the country. Anything they do together is bound to be extraordinary. 
Letters from Dara

On Bach Flowers and 2020

For some time, I’ve been thinking that the world of beauty and wellness needs to place greater emphasis on the health of our minds and spirits. I’ve been thinking about this since before I started Ayla, actually: it was one...
Letters from Dara

On Asian skin tones and Orcé

Hanging out in Thailand with my big brother in 1983…and actually seeking out sun exposure. Hello, freckles. (By the way, I must find that vintage Wonder Woman t-shirt.)
Letters from Dara

On kindness, compassion, and solidarity

We’re currently living through what some historians have described as “a trifecta of awful”: a global pandemic, economic turmoil, and stark reminders of the systemic racism affecting Black communities, in particular, across the country. Like so many right now, we’re trying...
Letters from Dara

A letter about love

We opened our virtual doors at aylabeauty.com on Valentine’s Day nine years ago, and every year, our birthday prompts the question: why that particular day?
Inside Our Brands Letters from Dara

The story behind Foot Therapy

We've been hunting for an excellent exfoliating foot cream since 2011. Learn more about that search — and the beautiful product that MyHavtorn created for us as a result — here.
Letters from Dara

The story behind our name

Ayla, pronounced ā-lah, is an old Irish name that means “bearer of light.” The reason why we chose an Irish name for our business is one of our founder's own models of brighter beauty; learn more about her here.  
Letters from Dara

Letter from Bangkok

A note about "otherness," inspired by a visit to Bangkok at the end of 2018.
Inside Our Brands Letters from Dara

The story behind Dara's Oil

One of our founder's favorite products was whipped up specifically for her sensitive complexion by Marie Veronique herself. Marie tucked “Dara’s Oil” into our shipments from her lab from time to time, to be discovered with a squeal of delight.
Letters from Dara

Non-toxic beauty products: why they matter

Whether you call it clean, nontoxic, green, or — our favorite — healthy, this part of the beauty world has been our sandbox since the day we launched in 2011. Here's a closer look at the why and the how.