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Our 2025 Beauty Shortlist Awards

We are so excited to share this news with you: 

The Beauty Shortlist named Ayla the “Green Beauty Retailer of the Year” for the second year in a row!

Plus...

We also won these product awards this year!

Dara Kennedy Sea Retinal: "Best Retinal Night Serum"
Dara Kennedy Sea Soak: "Best Winter Bath Treat"
Dara Kennedy Sea Soak AND Straight Up Seaweed: "Best Bath Soak" (tied)
 
Why is this so exciting?
In a world where many beauty awards are tied to sponsorships or serious PR campaigns, these are all about performance. The Beauty Shortlist Awards emerged in 2012 and grew quickly to become the UK’s leading indie beauty awards before going global in 2017; these awards are particularly meaningful to us since they’re ad-free, sponsor-free, and trusted globally for their transparent, ethical approach.

The indie beauty world is truly lucky to have this organization as a champion — and we are so grateful for the global recognition. Enormous thanks to The Beauty Shortlist!
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