It always takes a little encouragement to get a founder to reveal their favorites. It’s not that they’re trying to be difficult; they’re just loath to point out their own particular favorites when everyone’s skin is different, and every single one of their products is there for a reason.

But Pedro’s always game to write something that could potentially be helpful for you to know, so here they are: his favorites.

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PEDRO:

I’m asked all the time, “Which is your favorite product?” While I love the question, it feels like asking a parent to choose their favorite child. The truth is, I love them all. But if I have to pick, I always highlight a select few. Each of these products is, in my opinion, a step ahead—designed with purpose and backed by science. It’s not about just meeting expectations, but about redefining them.
At Twelve Beauty, we don’t follow trends—we create them. From the very beginning, my studio has been pioneering formulations that push boundaries and deliver exceptional results. Here's how we’ve led the way:

Purifying Cleansing Beauty Cream – I challenged convention by adding back in 2007 a high dose of plant-based squalane to a rinse-off formula, ensuring the skin stays nourished even after cleansing.

Hyaluroil Lip Treatment – The first lip oil of its kind (since 2015), it encapsulates short-chain hyaluronic acid to deeply hydrate and visibly plump the lips.

Dara’s Water – What started as a challenge on a cold July morning in San Francisco almost 10 years ago, became a unique cleansing water. It uses the latest advances in natural skincare to remove impurities, SPF, and makeup, while respecting the skin’s pH—without the need for detergents.

Prebiotic Natural Shine Conditioner – This product was designed to show how far the natural beauty industry has come, proving you can achieve healthy, voluminous hair using only plant-based ingredients.

Plant Perfection Gel Serum – A leader in utilizing plant-based peptides to visibly firm, lift, and improve the skin’s delicate structure. It’s my commitment to introduce scientifically backed ingredients that perform as well, if not better, than traditional alternatives.

The London Mask – This coveted facial mask uses purifying clays without the tightness or dryness usually associated with them. The unique emulsion allows me to place emollients and soothing agents on the surface of the final product. Add this to your routine twice a week for noticeable results.