Inside Our Brands

LIHA: the story behind the brand

You may have read about LIHA Beauty in our Brand Spotlight; their products, which blend West African botanicals with traditional English aromatherapy, feature thoughtfully sourced ingredients, multipurpose usage possibilities, and a keen focus on sustainability from start to finish — all things that we, quite obviously, love.

We also fell in love with Abi and Liha's inspiring story of starting a business with a bestie, proudly celebrating their heritage, and not only embracing their unique beauty, but also sharing it with others. These two women are deeply thoughtful, candid, and fun, which makes learning more about their entrepreneurial story all the more delightful.

Check out Dara's conversation with Liha about how it all started below.

You May Also like

Fun with Color

Manasi7's Fall 2024 Makeup Look

Susanne Manasi, founder of Manasi7, put together a fall makeup look just for us.
Inside Our Brands

Marie Veronique Face to Chest Hydration Mask: Pro Tips

Pro tips from Marie Veronique's team to get the most out of your Face to Chest Hydration Mask.
Letters from Dara

Brighter beauty: lessons from my mom

A little sketch of my mom and what she has given to me — which has so much to do with what Ayla is today.