Inside Our Brands

LIHA: the story behind the brand

You may have read about LIHA Beauty in our Brand Spotlight; their products, which blend West African botanicals with traditional English aromatherapy, feature thoughtfully sourced ingredients, multipurpose usage possibilities, and a keen focus on sustainability from start to finish — all things that we, quite obviously, love.

We also fell in love with Abi and Liha's inspiring story of starting a business with a bestie, proudly celebrating their heritage, and not only embracing their unique beauty, but also sharing it with others. These two women are deeply thoughtful, candid, and fun, which makes learning more about their entrepreneurial story all the more delightful.

Check out Dara's conversation with Liha about how it all started below.

You May Also like

Inside Our Brands

The Standard Hair Oil from EVOLVh: behind the formula

Years ago, EVOLVh’s founder, Boris, sent Dara a sample of a new oil he’d just found — bataua fruit oil — during a trip to the Amazon. He asked, “What do you think?” She responded, “This is perfect for hair!...
Hair & Scalp

How to air-dry your hair: our top tips

Ah, the air-dry. It sounds so easy, so carefree, so insouciant — yet the sheer unpredictability of the process from one air-dry to another can be so maddening. Still, giving hair a break from hot tools is always a good...
Fun with Color

Manasi7's Summer 2024 Makeup Shade Guide

Susanne Manasi Persson, the Stockholm-based makeup artist behind Manasi7, shares her 2024 summer shade guide.