We're a very, very picky bunch; you may know this already. It's one of the reasons why we keep our product collection so tightly edited. Another reason is that we don't want to overwhelm you unnecessarily with choice — but still, it can sometimes be hard to figure out which way to go.
And that's what our Guides are here for: call us anytime or email firstname.lastname@example.org and we'll help you find just the right thing. But we know: sometimes you just want a snappy little guide. Here's a quick way to sort through our mascara choices.
For a natural look: Lily Lolo Natural Vegan Mascara
This smudge-proof best seller holds a curl, defines, separates, and darkens lashes with a creamy, fast-drying, flake-free formula.
For length: Inika Long Lash Vegan Mascara
This weightless formula builds beautifully to lengthen and lift lashes while feeling like you're wearing nothing on them at all. (Available in Brown, too, just for all you gingers who've requested it.)
For volume: Lily Lolo Big Lash Mascara
Also vegan, this formula delivers fuller lashes in an easy-breezy way: it pumps up the volume of lashes significantly but still dries quickly for easy application.
For overall drama: Manasi7 Precision Mascara
The darkest, thickest formula on our shelves, this blackest-black mascara tends to be the makeup pros' favorite for its versatility and color payoff.