Hair & Scalp Inside Our Brands

Hair styling tutorial with Reverie: long, wavy hair air-dry

Want to see Reverie products in action?

In this video, hairstylist Mandy Wray shows us how to pre-wash, wash, condition, and air-dry long, wavy hair using CAKE, EVER, SHAMPOO, CONDITIONER, MILKRAKE, and MARE.

Shop the Reverie collection here: these California-formulated and -manufactured products are marvels of performance, paragons of clean-ingredient virtue, and leave no stickiness on your hands or your hair. 

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Hair & Scalp Inside Our Brands

Top natural curly hair care tips from Bouclème

It can take a good amount of experimentation to get curly hair care just right. We asked Michele Scott-Lynch, the founder of Bouclème, for a curly hair care primer — including guidelines for different types of curls. 

Our Holiday 2023 Gift Guide

Check out our 2023 holiday gift suggestions, thoughtfully put together by our lead Guide, Emi.